In London Heathrow Terminal 5, Nokia worked with Eight Inc. to transform the five ventilation towers into a synchronized billboard for Nokia messaging.
The content is formatted so that the screens are treated as one, maximizing the impact of the messaging. The imagery is the same as that found in all Nokia Flagship stores globally, including the T5 store which is located air-side.
The screens used in the terminal are LED panels in order to overcome the natural light in the space.