Storelli, a soccer specialty retail shop, approached 8 inc. with a strong mission to create a one of a kind fixture that will stand out in a multi-brand retail environment. A fixture that embodies their brand values (fearless, unbreakable, free) while providing both merchandising and education for this new product category they’ve coined as “next-gen soccer protection.”
The concept for the fixture was conceived as a “Superhero’s Closet,” designed to invite players to suit up, unleashing their potential on the field by allowing them to be fearless. The core of this inspiration came from the product itself. In an industry of flash and color, Storelli stands out with their edgy, black gear that resembles armor.
The 6’-6” tall fixture with a half hexagon footprint, inspired by the soccer ball, allows for multi-sided display, to separate education elements from product display. A custom fiberglass “anti-mannequin” stands off the center wall as the hero of the fixture against a black-on-black graphic, boldly highlighting the brands capability to protect players from head-to-toe. This mannequin was uniquely engineered so that no part of the mannequin is visible beyond the extent of the clothing, focusing exclusively on the product and allowing customers to imagine themselves in the armor.
The sides hold angled graphic panels that display additional information about the brand and product, while creating a dynamic quality of movement that invites you to explore all sides of the fixture. On the back side, a simple peg system and a hang bar allow for dense display of product, organized by type.