Built upon the success of the Globe Third-Generation Retail program designed by Eight Inc, Globe wanted to create a flagship for their refreshed brand in the capital. The resulting ‘Globe Live’ is situated on the Bonifacio High Street greenbelt which runs through the Bonifacio Global City neighborhood, offering open space and public plazas within the concrete jungle of Manila. Live is strategically integrated with existing site conditions, to create a public space that caters to Globe’s retail business and act as an integrated community amenity.
The design of the structure in many ways embodies the recent history of the company itself. The transformable structure leverages the greenbelt and outdoor amphitheater to develop a comprehensive retail and event space. The building is defined by a 36m glass bridge which transforms into a floating stage. This floating platform provides Globe the opportunity to directly interact with the public through live music, performance, screenings, and events.
This reflects the shift of the company’s focus from selling mere bandwidth to emerging as a premier content provider throughout the Philippines