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neubau // Booth & MIDO Mailand
neubau // Booth & MIDO Mailand
Milan, Italy
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Other Projects by DFROST – Retail Identity
neubau // Booth & MIDO Mailand
Milan, Italy
For the neubau eyewear brand, sustainability is always the decisive vision for their trade fair presentation. The use of wood or the approximately 900 carefully selected plant species pick up on this vision and create a green oasis. The interior offers innovative and at the same time versatile presentation areas. The history of the brand is represented creatively by a Heritage Wall and the specially created gallery stages the exclusive eyewear collection. The booth is a get-together platform, which invites visitors to linger in the raised lounge and bar area.
Services: Concept, Design, Development, Realisation
Services: Concept, Design, Development, Realisation
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