Spanning a space of 8 by 10 metres, the booth is a feast for the eyes of all Bauhaus lovers. From the hospitality area with its bar and lounge to the order rooms and the product presentation part, all sections feature original classics by Walter Gropius, Arne Jacobsen, Wassily Kandinsky, Marcel Breuer, Le Corbusier and their contemporaries: chairs, lounge chairs, settees, bar stools, coffee tables and converted presentation furniture. DFROST, the agency for retail identity, even created its own furniture in the Bauhaus style to fill any design gaps: display cases, sideboards, order tables, book stands, bar equipment and so on. The booth has plenty of space for neubau furniture, POS tools, bags and all other necessities. Its decoration and equipment complement the atmosphere with books about the Bauhaus school, Bauhaus vases, a portafilter coffee machine, a vintage sound system and many more intriguing details. Visitors will find themselves surrounded by luscious greenery, too: dense rows of plants line the entire façade and interior areas, so you may well need to look for some of the exclusive eyeglass models in the undergrowth. The greenhouse design conveys urban living as well as sustainability and environmental protection. Those concepts both define the brand and give the booth its surprising twists.

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neubau // Bauhaus meets Greenhouse @ Mido Mailand 2019

Milan, Italy

Other Projects by DFROST – Retail Identity

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Bahlsen // Outlet Store

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STANCE // Booth @ Bread & Butter 2016

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Swarovski Crystal Lab

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neubau // Bauhaus meets Greenhouse @ Mido Mailand 2019

Milan, Italy

Product Spec Sheet

Collaborating Firms

Team

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neubau // Bauhaus meets Greenhouse @ Mido Mailand 2019

Milan, Italy

Other Projects by DFROST – Retail Identity

Dr. Martens // Tough As You Pop-Up

Hugo Boss // A Cosmic Christmas

AMG // Private Lounge Display

Beldona // New Retail Store Concept

Luminox // Pop-up @ Baselworld 2019

neubau // Booth & MIDO Mailand

Bahlsen // Outlet Store

VICTORINOX // Messestand

STANCE // Booth @ Bread & Butter 2016

Arthotel ANA Momentum

Swarovski Crystal Lab

essence Maker Shop

Swarovski // Sale Campaign

Oliveda // Flagship Store

neubau // Exhibition Booth

Cadenzza // Multibrand Jewelry Shop

neubau // Bauhaus meets Greenhouse @ Mido Mailand 2019

Milan, Italy

Product Spec Sheet

Collaborating Firms

Team