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Nestlé Chocolate Museum
Nestlé Chocolate Museum
Toluca de Lerdo, Mexico
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Other Projects by Rojkind Arquitectos
Nestlé Chocolate Museum
Toluca de Lerdo, Mexico
Firm
Type
YEAR
2007
SIZE
1000 sqft - 3000 sqft
Architecture as an experience. Sensory
architecture, experienced through the
architectural tour, through the surprises, the
turns and the bends. Architecture as a challenge.
The forms and spaces contained, as well as the
times are pushed to the limit. Complexity and
record time: three months to project and build.
Dramatic and expansive architecture that reflects
the frozen instant of trains crashing in the air.
Located over the side lane of the highway in the
entrance to Toluca, in the edge of a 300 meter
long insubstantial industrial installation that
used to pass unnoticed, the new object appears
with the spectacular nature of a window display.
Half way between Mathias Goeritz’s The Snake and
Munch’s Scream, this zigzagging origami rises
from the garden level and becomes the entrance
to a magical world, to the tour of the chocolate
factory that rivals Tim Burton’s imagination. The
six hundred square meters of new construction
standing over the garden, house a reception area,
a theater that prepares young visitors for the trip
to the world of chocolate; the entry to the existing
tunnel that circles around the production areas in
the inside of the factory and the chocolate and
gadget store at the end of the tour.
And so, a back staircase engulfs the groups of
scholars with a trumpeted and faceted prism. The
triangles of the unfolding kaleidoscope are made
out in different shades of white to accentuate
the different planes. The lobby opens up over an
insipid view of high voltage cables, billboards
and highway to give way to the groups of visitors
between the information desk and the chocolatebar
shaped sofas. The theater in this little
EPCOT, encloses the visitors for a few minutes
to introduce them virtually to the liquid world of
candy. From there, the tour begins through the
corridors, tunnels and observation decks over the
halls of the factory. Before leaving, a store invites
us to perpetuate the moment with objects to take
home and thrones that transform us into royalty
for an instant.
This urban-scale toy invites us on an emotional
tour and gives free rein to the exuberant creativity
of Michel Rojkind. The new alebrije- red on the
outside and white on the inside- made from
urgent origami, bursts out like a unique icon in
the Tolucan periphery.
architecture, experienced through the
architectural tour, through the surprises, the
turns and the bends. Architecture as a challenge.
The forms and spaces contained, as well as the
times are pushed to the limit. Complexity and
record time: three months to project and build.
Dramatic and expansive architecture that reflects
the frozen instant of trains crashing in the air.
Located over the side lane of the highway in the
entrance to Toluca, in the edge of a 300 meter
long insubstantial industrial installation that
used to pass unnoticed, the new object appears
with the spectacular nature of a window display.
Half way between Mathias Goeritz’s The Snake and
Munch’s Scream, this zigzagging origami rises
from the garden level and becomes the entrance
to a magical world, to the tour of the chocolate
factory that rivals Tim Burton’s imagination. The
six hundred square meters of new construction
standing over the garden, house a reception area,
a theater that prepares young visitors for the trip
to the world of chocolate; the entry to the existing
tunnel that circles around the production areas in
the inside of the factory and the chocolate and
gadget store at the end of the tour.
And so, a back staircase engulfs the groups of
scholars with a trumpeted and faceted prism. The
triangles of the unfolding kaleidoscope are made
out in different shades of white to accentuate
the different planes. The lobby opens up over an
insipid view of high voltage cables, billboards
and highway to give way to the groups of visitors
between the information desk and the chocolatebar
shaped sofas. The theater in this little
EPCOT, encloses the visitors for a few minutes
to introduce them virtually to the liquid world of
candy. From there, the tour begins through the
corridors, tunnels and observation decks over the
halls of the factory. Before leaving, a store invites
us to perpetuate the moment with objects to take
home and thrones that transform us into royalty
for an instant.
This urban-scale toy invites us on an emotional
tour and gives free rein to the exuberant creativity
of Michel Rojkind. The new alebrije- red on the
outside and white on the inside- made from
urgent origami, bursts out like a unique icon in
the Tolucan periphery.
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