The cinema, located in a Book City, has inspired the designers to combine the two elements into their design. White background with black font is basically the most common book-printing format around the globe. When you come to think about it, the film's nature is acting exactly opposite to the books. Cinematographers use black frames to capture the precious moment of different actions. Set aside the genuine difference of black and white background used between films and books, it's an astonishing fact that how they actually correlate with each other. Both of them use a series of still images to depict meaningful stories. Through words and pictures, though indifference in medium, striving towards the same goal --- to inspire and ignite the imagination of people who have locked their deepest desires inside. To make a remarkable film, the creative work of the script writers plays an important part. The pieces of papers hanging on the wall, resembles the masterpieces written by the script writers, turning over a brand new page for the movies to come.
Black and white is the two main colour components of the Nanchang Insun International Cinema. When you enter the cinema, you'd encounter a sea of whiteness. Pages of the books are flipping along the wall. Be careful not to stare at the wall for so long, or you'd be dazzled by the sea of the books! Located in the middle of the lobby, there're stacks of 'paper' standing on the floor. When looking from afar, you'd be mistaken and fallen into the illusion into thinking they're real paper! Turned out they're the cashier made up of corian. Narrow strips of green cylindrical spotlights are arranged in a crisscross manner hanging from the ceiling.