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Muxiang Ninghua Flooring Experience Hall
Muxiang Ninghua Flooring Experience Hall
China
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Other Projects by Current-Newswire
Muxiang Ninghua Flooring Experience Hall
China
Firm
Type
STATUS
Built
YEAR
2026
SIZE
1000 sqft - 3000 sqft
BUDGET
$500K - 1M
Muxiang Ninghua Flooring Experience Hall: Poem of Timber and Light
PUSH DESIGN Creates an Immersive 900㎡ Flooring Experience Hall in Huzhou, China
A poetic journey where rhythm, material, and human senses intertwine
In Nanxun District, Huzhou, Zhejiang Province, a spatial narrative centered on “wood” quietly unfolds. Designed by Hangzhou-based interior design studio PUSH DESIGN, the Muxiang Ninghua Flooring Experience Hall transforms 900 square meters into an immersive environment that redefines flooring display—not as a container for exhibits, but as a journey from perception to resonance.
Breaking away from the linear logic of conventional showrooms, the designers introduced a complete elliptical circulation, dividing the plan into nine spatial “chapters.” Like the movements of a musical composition, the journey unfolds—from the dialogue of stone and timber at the entrance, to the flowing corridor of light and time, to the interactive core and finally the tranquil offices and VIP lounge. The rhythm and continuity form a sensorial narrative about wood, time, and humanity.
Elevator Hall: From Rationality to Poetic Calm
The journey begins in the elevator hall, where cool stone and warm wood interlace under changing light—a prologue of contrasts. A deep red wooden floor runs through the space like a steady rhythm, while rich red wall fabric meets restrained timber tones, setting a serene yet modern tone that bridges reality and abstraction.
Entering the “Rhythmic Transition Zone,” a minimalist stainless-steel reception counter becomes the visual focus. Its solid presence marks a pause in rhythm—where motion meets stillness, and the visitor is gently led from prologue into narrative.
Core Zone – “The River of Time”: The Life of Wood and the Memory of Light
In the core exhibition area, flooring samples are displayed through removable frame structures—a lightweight, flexible, and non-destructive system that allows effortless updates. This modular strategy reflects a sustainable mindset, enabling space and product to evolve together.
The Time Corridor follows—a narrative spine of the entire design. Timber slices and annual ring motifs line the walls, softly illuminated to evoke the life trace of a tree. As one walks through, it feels like traversing the texture of time itself—each beam of light, each grain of wood whispering a fragment of memory.
In the transition display area, shifting flooring patterns and lighting variations create a rhythm of changing perspectives. From raw timber to refined surfaces, from natural to crafted textures, each transformation becomes a quiet ritual of form and warmth.
Interactive Core: Reconnecting with the Warmth of Wood
The designers conceive the space as a grand stage where flooring transcends its functional role to become a tactile, perceptive, and interactive medium. Touch, light, and sound turn technology into a translator—conveying the warmth and wisdom of wood, and allowing people to become part of the narrative.
In the Forest Element Zone, lighting systems simulate natural daylight cycles, animating timber surfaces with shifting tones throughout the day. The space seems to breathe—reviving the poetic stillness of wood and blurring the boundary between nature and architecture.
Office Area: From Exhibition to Everyday Calm
The surrounding office and VIP zones continue the use of wood and curved enclosures, creating a warm and stable atmosphere for communication.
The general manager’s office adopts dark wood and black marble, conveying authority and composure, while the finance office softens its tone through fabric textures and gentle lighting. An orange velvet sofa adds a lively note, striking a balance between efficiency and comfort.
The restroom palette continues the material and tonal language of the elevator hall, completing the spatial rhythm with subtle consistency.
Thus, the journey transitions from openness to stillness, from experience to reflection—gently reminding visitors that all inspiration drawn from nature and technology ultimately returns to humanity, to connection, and to the warmth of everyday life.
Muxiang Ninghua: Making Space an Extension of Nature
In this project, PUSH DESIGN uses “flooring” as a narrative medium, weaving together a progressive spatial logic—temporal transformation, narrative corridor, interactive experience, and lived-in scenes—to endow the
It is not merely a showroom, but a harmony between space and nature, between product and the human spirit.
“We hope visitors can ‘hear the breathing of wood,’ feel its sense of time and warmth, and reconnect the dialogue between nature and human life.”
—— Lead Designers: Ma Yizhou & Shen Yingyan, PUSH DESIGN
Project information
Project Name：Muxiang Ninghua Flooring Experience Hall
Design Firm: PUSH DESIGN
Location: 6F, Building 1, Guanghong Xintiandi, Dongqian Street, Nanxun District, Huzhou, Zhejiang, China
Floor Area：900㎡
Ceiling Height: 2.85 m
Project Type：Interior Design
Lead Designers: Ma Yizhou, Shen Yingyan
Design Period：Jan 2024 – Sep 2025
Main Materials：Microcement, Decorative Paint, Ceramic Tiles, Wood Flooring, Stainless Steel
Client: Zhejiang Hanluosen Home Co., Ltd.
Photography: Hua Xuetao, Ma Yizhou
PUSH DESIGN Creates an Immersive 900㎡ Flooring Experience Hall in Huzhou, China
A poetic journey where rhythm, material, and human senses intertwine
In Nanxun District, Huzhou, Zhejiang Province, a spatial narrative centered on “wood” quietly unfolds. Designed by Hangzhou-based interior design studio PUSH DESIGN, the Muxiang Ninghua Flooring Experience Hall transforms 900 square meters into an immersive environment that redefines flooring display—not as a container for exhibits, but as a journey from perception to resonance.
Breaking away from the linear logic of conventional showrooms, the designers introduced a complete elliptical circulation, dividing the plan into nine spatial “chapters.” Like the movements of a musical composition, the journey unfolds—from the dialogue of stone and timber at the entrance, to the flowing corridor of light and time, to the interactive core and finally the tranquil offices and VIP lounge. The rhythm and continuity form a sensorial narrative about wood, time, and humanity.
Elevator Hall: From Rationality to Poetic Calm
The journey begins in the elevator hall, where cool stone and warm wood interlace under changing light—a prologue of contrasts. A deep red wooden floor runs through the space like a steady rhythm, while rich red wall fabric meets restrained timber tones, setting a serene yet modern tone that bridges reality and abstraction.
Entering the “Rhythmic Transition Zone,” a minimalist stainless-steel reception counter becomes the visual focus. Its solid presence marks a pause in rhythm—where motion meets stillness, and the visitor is gently led from prologue into narrative.
Core Zone – “The River of Time”: The Life of Wood and the Memory of Light
In the core exhibition area, flooring samples are displayed through removable frame structures—a lightweight, flexible, and non-destructive system that allows effortless updates. This modular strategy reflects a sustainable mindset, enabling space and product to evolve together.
The Time Corridor follows—a narrative spine of the entire design. Timber slices and annual ring motifs line the walls, softly illuminated to evoke the life trace of a tree. As one walks through, it feels like traversing the texture of time itself—each beam of light, each grain of wood whispering a fragment of memory.
In the transition display area, shifting flooring patterns and lighting variations create a rhythm of changing perspectives. From raw timber to refined surfaces, from natural to crafted textures, each transformation becomes a quiet ritual of form and warmth.
Interactive Core: Reconnecting with the Warmth of Wood
The designers conceive the space as a grand stage where flooring transcends its functional role to become a tactile, perceptive, and interactive medium. Touch, light, and sound turn technology into a translator—conveying the warmth and wisdom of wood, and allowing people to become part of the narrative.
In the Forest Element Zone, lighting systems simulate natural daylight cycles, animating timber surfaces with shifting tones throughout the day. The space seems to breathe—reviving the poetic stillness of wood and blurring the boundary between nature and architecture.
Office Area: From Exhibition to Everyday Calm
The surrounding office and VIP zones continue the use of wood and curved enclosures, creating a warm and stable atmosphere for communication.
The general manager’s office adopts dark wood and black marble, conveying authority and composure, while the finance office softens its tone through fabric textures and gentle lighting. An orange velvet sofa adds a lively note, striking a balance between efficiency and comfort.
The restroom palette continues the material and tonal language of the elevator hall, completing the spatial rhythm with subtle consistency.
Thus, the journey transitions from openness to stillness, from experience to reflection—gently reminding visitors that all inspiration drawn from nature and technology ultimately returns to humanity, to connection, and to the warmth of everyday life.
Muxiang Ninghua: Making Space an Extension of Nature
In this project, PUSH DESIGN uses “flooring” as a narrative medium, weaving together a progressive spatial logic—temporal transformation, narrative corridor, interactive experience, and lived-in scenes—to endow the
It is not merely a showroom, but a harmony between space and nature, between product and the human spirit.
“We hope visitors can ‘hear the breathing of wood,’ feel its sense of time and warmth, and reconnect the dialogue between nature and human life.”
—— Lead Designers: Ma Yizhou & Shen Yingyan, PUSH DESIGN
Project information
Project Name：Muxiang Ninghua Flooring Experience Hall
Design Firm: PUSH DESIGN
Location: 6F, Building 1, Guanghong Xintiandi, Dongqian Street, Nanxun District, Huzhou, Zhejiang, China
Floor Area：900㎡
Ceiling Height: 2.85 m
Project Type：Interior Design
Lead Designers: Ma Yizhou, Shen Yingyan
Design Period：Jan 2024 – Sep 2025
Main Materials：Microcement, Decorative Paint, Ceramic Tiles, Wood Flooring, Stainless Steel
Client: Zhejiang Hanluosen Home Co., Ltd.
Photography: Hua Xuetao, Ma Yizhou
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