Museum Plaza rethinks conventional attitudes towards property development. It begins with a vision to construct a contemporary art institute and concludes with a business pro forma that supports this commitment. Culture is placed physically and spiritually at the project’s center. To support the capital and operational costs of a 3,700 m² (40,000 sf) art institute, a development of over 141,800 m² (1,530,000 sf) is needed. To avoid over-saturating Louisville’s market with any single commercial program, its uses are necessarily mixed, including luxury condominiums, hotel, offices, loft apartments, and retail. The economic and dimensional imperatives of the project are resisted by the physical constraints of Museum Plaza's site. Convention would typically position the public program—both cultural and commercial—at street level and the profit-making towers above. This strategy is not possible at Museum Plaza, as the site would cut off any ground-level public program and position the towers implausibly close to each other. To liberate these conditions, the plinth of public program (the "Island") is elevated 24 stories aloft and the towers evenly distributed above and below. The luxury condos and offices above and the hotel and loft apartments below are profit machines: their areas, plans, and views are dictated by the market, optimizing financing and maximizing rents and sale prices. The towers' independence allows each to be designed and financed on its own terms. By keeping the towers discrete, their dimensions and the resulting pro forma remain adjustable—like a stereo equalizer—during the project's design. Market exposure is thereby reduced to only three months—the time between submitting the exterior envelope for wind tunnel analysis and starting construction on the foundations based on the analysis' results. In contrast to the "dumb" towers, the Island houses all the unique and public elements of the development, both cultural and commercial. By isolating the project’s uniqueness within the Island, difficulties such as exiting, circulation, and security are also contained. The creation of construction documents for the rest of the building was thereby accelerated, and construction started over a year before the Island's design was complete.