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Mouli Concept Store
Mouli Concept Store
Stockholm, Sweden
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Other Projects by Guise
Mouli Concept Store
Stockholm, Sweden
One of the founders and head designer of Mouli, Vemund, is also a part time painter with an interest in Street Art. We addressed the concept of street art that lies within the identity of Mouli. Street art being unique in the sense that it emphasis the place/position of the art as much as what is actually being painted. The origin of street art lies within graffiti, and graffiti is really an artform the has always being dependent of the site where it is placed (please refer to early work such as seen documentary Style Wars and later work by Banksy etc).
So we took the theme of placement as our display concept, making a system of large white expanded metal sheets going from floor to ceiling with a system of hangers and cages that can freely be positioned anywhere on the panel. So we were able to offer the client a fully flexible system.
When continuing developing the concept we were told to make a more space effective layout, since we needed to keep the panels clean to better show the products. We designed a set of tables taking care of all of their need for folded clothes, the tables where made of flattened expanded metal with holes slightly larger than the legs. This enabled us to put the tables through each other, creating a really dense but rather exciting display situation.
All of this was designed, produced and installed within 4 weeks.
So we took the theme of placement as our display concept, making a system of large white expanded metal sheets going from floor to ceiling with a system of hangers and cages that can freely be positioned anywhere on the panel. So we were able to offer the client a fully flexible system.
When continuing developing the concept we were told to make a more space effective layout, since we needed to keep the panels clean to better show the products. We designed a set of tables taking care of all of their need for folded clothes, the tables where made of flattened expanded metal with holes slightly larger than the legs. This enabled us to put the tables through each other, creating a really dense but rather exciting display situation.
All of this was designed, produced and installed within 4 weeks.
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