The presence of a hotel in the midtown reflects the social, economic, and cultural situation of the community in that city; therefore, the market segment expectations for hotel facilities will vary from one city to another. For the residents of Ambon city and visitors, where the majority are engaged in business activities and institutional meetings, the definition of luxury in a hotel lies in the provision of comfort, which primarily focuses on facilities beyond the hotel rooms themselves.
Comfort begins with the availability of parking and a sufficiently comfortable drop-off lane, which is a challenge for most accommodation facilities in the midst of urban density. Hence, the planning of this hotel starts with the arrangement of the ground floor for parking provision, drop-off lanes, main access, and back-of-house (BOH), taking into account the structural position of the adjacent existing hotel that is retained. The complete facility provision in terms of vertical connectivity is arranged by considering visitor behavior, such as locating the lobby, restaurant, and balcony, as well as supporting facilities like the document center. The presence of a rooftop pool facility with an additional mezzanine floor reinforces the luxury concept expected when visiting this city for a limited time, yet still being able to see and feel the beach city ambiance in 360 degrees, not just from within the room.
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