The new MenScience Flagship store creates a gridded oasis of blackened steel product display for the MenScience brand, juxtaposed by an immersive surrounding of locally-sourced, recycled wood plank. The MenScience brand carries a line of advanced skincare and nutritional
products specifically geared towards men, and the design of its first physical retail location in New York City demanded a precise combination of product-centered functionality and branded aesthetic impact. Masculine and ultra-adaptable, the new store features a hallway of products from between the two storefronts of the space. Materiality, modular regularity, and clean detailing emphasize sophistication and refinement without detracting from the brand’s
masculine identity, all while facilitating the display and delivery of products and information with infinite configuration opportunities.