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Marc Jacobs Paris
Marc Jacobs Paris
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Other Projects by Jaklitsch / Gardner Architects
Marc Jacobs Paris
The challenge was to insert a contemporary retail store into
seven adjacent bays of the monumental Palais-Royal in the center of Paris. A series of formal
strategies were used to create an architecture consistent with the brand
identity while remaining sensitive to the historic layers of the
17th-and-18th-century architecture of the building.
The existing spaces were combined to create a
1,700-square-foot continuous ground level that houses Men’s and Women’s
fashions while the basement contains offices, stockrooms and support spaces.
The primary goal was to open the space and unify the disparate elements within
it. This strategy was achieved through the modification of the structure of the
building to allow for an open plan, replacement of the façade, enveloping millwork
around the perimeter, and the repetitive use of ceiling vaults. The geometric
irregularities of the layout were ordered through the positioning of three
sales areas and their support facilities; arranged in a dumbbell scheme, the
ready-to-wear sales areas occupy opposite ends of the space and are linked by a
gallery of accessories that faces the garden.
The previous structural system of timber, cast-iron and
terra-cotta was replaced with steel beams and four cast-iron columns. New front
and rear façades were added to the arcade and the Rue de Montpensier, creating
an important cross axis through the store that provides a sense of space beyond
the boundary of the perimeter walls. The studio worked closely with the French
Ministry of Culture and the Agence des Bâtiments de France to ensure the design
met local historical requirements and to develop a new façade standard to be
applied to future renovations of the Palais-Royal. A continuous wall of
sycamore shelving unfolds to visually unify the sales areas and provide needed
display space – its materiality and scale provide an opaque counterpoint to the
arrangement of nickel vitrines and glass façade that dematerialize the exterior
wall it parallels. And throughout, the elemental form of the vault serves as a
hybrid between both historic and contemporary architectural forms. The vault encapsulates
the space and counterbalances the strong horizontal line of the store as well
as the visual pull of the garden courtyard. Together, these interventions
allowed for the emergence of a new contemporary architecture within an already layered
history.
seven adjacent bays of the monumental Palais-Royal in the center of Paris. A series of formal
strategies were used to create an architecture consistent with the brand
identity while remaining sensitive to the historic layers of the
17th-and-18th-century architecture of the building.
The existing spaces were combined to create a
1,700-square-foot continuous ground level that houses Men’s and Women’s
fashions while the basement contains offices, stockrooms and support spaces.
The primary goal was to open the space and unify the disparate elements within
it. This strategy was achieved through the modification of the structure of the
building to allow for an open plan, replacement of the façade, enveloping millwork
around the perimeter, and the repetitive use of ceiling vaults. The geometric
irregularities of the layout were ordered through the positioning of three
sales areas and their support facilities; arranged in a dumbbell scheme, the
ready-to-wear sales areas occupy opposite ends of the space and are linked by a
gallery of accessories that faces the garden.
The previous structural system of timber, cast-iron and
terra-cotta was replaced with steel beams and four cast-iron columns. New front
and rear façades were added to the arcade and the Rue de Montpensier, creating
an important cross axis through the store that provides a sense of space beyond
the boundary of the perimeter walls. The studio worked closely with the French
Ministry of Culture and the Agence des Bâtiments de France to ensure the design
met local historical requirements and to develop a new façade standard to be
applied to future renovations of the Palais-Royal. A continuous wall of
sycamore shelving unfolds to visually unify the sales areas and provide needed
display space – its materiality and scale provide an opaque counterpoint to the
arrangement of nickel vitrines and glass façade that dematerialize the exterior
wall it parallels. And throughout, the elemental form of the vault serves as a
hybrid between both historic and contemporary architectural forms. The vault encapsulates
the space and counterbalances the strong horizontal line of the store as well
as the visual pull of the garden courtyard. Together, these interventions
allowed for the emergence of a new contemporary architecture within an already layered
history.
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