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Marc by Marc Jacobs Milan
Marc by Marc Jacobs Milan
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Other Projects by Jaklitsch / Gardner Architects
Marc by Marc Jacobs Milan
The project is a Marc by Marc Jacobs café and retail store
located on the Piazza del Carmine in Milan’s
historic Brera district. The Brera district is known for its narrow streets
lined with apartment buildings that have shops on the ground floor. The café
and store occupy the full ground floor of a 16th century building
adjacent to Santa Maria del Carmine – a 15th century church built
for the first duke of Milan.
The existing space was previously divided into three separate storefronts; all
existing interior partitions were removed to create one large, open floor plan.
The design creates an integrated environment that uses an open plan to disperse
areas of activity and produce a flexible hybrid space that transforms from
daytime to nighttime functions.
The immediate challenge of the project was to create an
architectural strategy, a tripartite scheme, that would allow both the store
and café to overlap and interact at certain times; while, at other times, be
separated to serve their specific functions. This was achieved by employing a
series of thresholds to define a transitional space between the store and café.
This area exists within the two bays defined by the frameless sliding blue
glass door at the bar and a hidden metal roll-down gate at the sales floor.
During the day, the connection between the store and café is open. After store
hours, the bar is restricted by the blue glass wall to just three bays, but
expands to five bays to accommodate special parties and events. The
transitional space or hybrid exists between the pull of the store and the café.
Depending on the hour and needs of the client it is enveloped by one program or
the other.
The retail store was positioned within the building’s seven
western-most bays with its entrance facing the piazza. Organized to address the
piazza and the linearity of the space, the fixtures are oriented on the
long access to accentuate the length of the space. New frameless windows were
inserted into eight of the building’s twelve south-facing arched bays to unify
the existing façade and allow clear views from the piazza into the store and
café. The previously mentioned, frameless sliding blue glass wall separates the
café/ bar by physically breaking this long axis from the retail area. Housed
within the building’s three eastern-most bays, the café and transitional space
were designed as a visual extension of the store. The 6-meter-long bar is clad
in white Thassos marble that serves as the main point of service for the café.
Every element for the space is custom designed for the client, including new
polished-stainless steel/grey concrete café tables, as well as
leather/polished-stainless steel bar stools and chairs. To further define the
space, a large, layered light fixture serves as a focal point for the café
space. It is the feature which draws visitors to the café at night from the
Piazza del Carmine and surrounding streets.
located on the Piazza del Carmine in Milan’s
historic Brera district. The Brera district is known for its narrow streets
lined with apartment buildings that have shops on the ground floor. The café
and store occupy the full ground floor of a 16th century building
adjacent to Santa Maria del Carmine – a 15th century church built
for the first duke of Milan.
The existing space was previously divided into three separate storefronts; all
existing interior partitions were removed to create one large, open floor plan.
The design creates an integrated environment that uses an open plan to disperse
areas of activity and produce a flexible hybrid space that transforms from
daytime to nighttime functions.
The immediate challenge of the project was to create an
architectural strategy, a tripartite scheme, that would allow both the store
and café to overlap and interact at certain times; while, at other times, be
separated to serve their specific functions. This was achieved by employing a
series of thresholds to define a transitional space between the store and café.
This area exists within the two bays defined by the frameless sliding blue
glass door at the bar and a hidden metal roll-down gate at the sales floor.
During the day, the connection between the store and café is open. After store
hours, the bar is restricted by the blue glass wall to just three bays, but
expands to five bays to accommodate special parties and events. The
transitional space or hybrid exists between the pull of the store and the café.
Depending on the hour and needs of the client it is enveloped by one program or
the other.
The retail store was positioned within the building’s seven
western-most bays with its entrance facing the piazza. Organized to address the
piazza and the linearity of the space, the fixtures are oriented on the
long access to accentuate the length of the space. New frameless windows were
inserted into eight of the building’s twelve south-facing arched bays to unify
the existing façade and allow clear views from the piazza into the store and
café. The previously mentioned, frameless sliding blue glass wall separates the
café/ bar by physically breaking this long axis from the retail area. Housed
within the building’s three eastern-most bays, the café and transitional space
were designed as a visual extension of the store. The 6-meter-long bar is clad
in white Thassos marble that serves as the main point of service for the café.
Every element for the space is custom designed for the client, including new
polished-stainless steel/grey concrete café tables, as well as
leather/polished-stainless steel bar stools and chairs. To further define the
space, a large, layered light fixture serves as a focal point for the café
space. It is the feature which draws visitors to the café at night from the
Piazza del Carmine and surrounding streets.
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