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Longfor Sales Center
Longfor Sales Center
Xiamen, China
Project Featured on Jan 21, 2020
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Other Projects by Martha Schwartz Partners
Longfor Sales Center
Xiamen, China
Project Featured on Jan 21, 2020
STATUS
Built
YEAR
2018
SIZE
25,000 sqft - 100,000 sqft
BUDGET
Undisclosed
With its location in the Xiamen Xiang An district, north of the Xiamen city center, the ‘Times Central’
Development Area is envisioned to become the new central hub of Xiamen, where diverse
crowds of people from different geographies, age groups, and businesses will connect.
To generate enthusiasm and advance sales for the development, the client required that a Sales
Centre be created to introduce the development to the larger community. In addition to communicating
the benefits and design ideology of the future Longfor Xiamen development, the design
had to visually balance the view of the nearby lake with that of the existing building, allow for
ample customer parking, and address circulation challenges with the adjacent street.
An early Chinese poet once described Xiamen as “a city that leans on stones like a flower;
where millions of mountains embrace the sea.”
Symbolizing the act of skimming stones across a calm reflective lake in such a way that creates
ever-increasing ripples, the concept epitomizes how every throw and every bounce signifies
Longfor`s future development. These expanding, concentric ripples radiate outwards across the
site in representation of the thoughts, ideas and philosophies of Longfor moving forward.
At the end of the ripples, there is a calm, reflective lake with a Floating Pavilion. This large and
shallow water feature serves as a mirror for the surrounding building and plants. At one end of
this water feature sits the Floating Pavilion as an iconic sculpture symbolizing the skimming
stone. Accessed by a walkway sunken beneath the lake surface, the Floating Pavilion provides a
quiet and comfortable space in which the client may meet in conversation with their customers.
Originally envisioned as a temporary installation, the client has elected to retain the Demonstration
Zone permanently.
Development Area is envisioned to become the new central hub of Xiamen, where diverse
crowds of people from different geographies, age groups, and businesses will connect.
To generate enthusiasm and advance sales for the development, the client required that a Sales
Centre be created to introduce the development to the larger community. In addition to communicating
the benefits and design ideology of the future Longfor Xiamen development, the design
had to visually balance the view of the nearby lake with that of the existing building, allow for
ample customer parking, and address circulation challenges with the adjacent street.
An early Chinese poet once described Xiamen as “a city that leans on stones like a flower;
where millions of mountains embrace the sea.”
Symbolizing the act of skimming stones across a calm reflective lake in such a way that creates
ever-increasing ripples, the concept epitomizes how every throw and every bounce signifies
Longfor`s future development. These expanding, concentric ripples radiate outwards across the
site in representation of the thoughts, ideas and philosophies of Longfor moving forward.
At the end of the ripples, there is a calm, reflective lake with a Floating Pavilion. This large and
shallow water feature serves as a mirror for the surrounding building and plants. At one end of
this water feature sits the Floating Pavilion as an iconic sculpture symbolizing the skimming
stone. Accessed by a walkway sunken beneath the lake surface, the Floating Pavilion provides a
quiet and comfortable space in which the client may meet in conversation with their customers.
Originally envisioned as a temporary installation, the client has elected to retain the Demonstration
Zone permanently.
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