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IndiesalonㅣLADOR Seongsu Store
IndiesalonㅣLADOR Seongsu Store
Seongdong-gu, Seoul, South Korea
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IndiesalonㅣLADOR Seongsu Store
Seongdong-gu, Seoul, South Korea
Firm
Type
STATUS
Built
YEAR
2024
SIZE
0 sqft - 1000 sqft
Indiesalon led the design of LADOR’s first flagship store, reinterpreting the Korean haircare brand’s philosophy as a sequence of architectural gestures. The client envisioned a place where visitors could rest, recharge, and experience the brand’s essence in a space that would feel like LADOR’s home. Our proposal organized the store around three key elements: the Comfortable LADOR House, the Sky-Blue Bath Cube, and the Oasis Table that anchors the circulation.
The Bath Cube is inserted as a spatial core, infusing the entire interior with LADOR’s identity. At the point where the house’s curved envelope meets this volume, the Oasis Table is placed centrally, establishing a flow and extending the flagship’s territoriality into a lifestyle space.
To resolve the recessed and visually hidden entrance, we connected the interior and exterior through a consistent level in the concrete floor, drawing the gaze of the passersbyers into the store.
The Bath Cube mediates this boundary, with an outdoor shower room functioning as a threshold—an almost ritualistic moment of “entering the house after a wash,” heightening anticipation for the brand experience.
Inside, the spatial flow is organized around the Oasis Table, *a signature Indiesalon design*. Every face of the table incorporates storage, while its soft curves reflect the fluidity of LADOR’s haircare products. This form guides movement, creating a series of unfolding scenes as visitors circulate through the store.
As the circulation traces the gentle curve of the oasis table, the *perfumer’s room* unfolds at the far end of the interior. Symmetrical booths flank the wall, constructed with black window frames and slender metal elements. Their classic, glossy black finish evokes the salon-like ambience of a European mansion, offering clients a sense of quiet luxury. Together with the central counter, the two booths form a wing-shaped, three-dimensional composition that anchors the space
Finally, beyond the partition is the Bath Cube, a space where visitors can encounter LADOR’s products with all five senses. A bathtub filled with scent and foam becomes the main point of focus, paired with a custom sky-blue sink, a simple towel rack, and a bath facing the small yard. The outdoor shower extends this experience to the exterior, softening the line between inside and out and tying the space back to LADOR’s everyday lifestyle.
The Bath Cube is inserted as a spatial core, infusing the entire interior with LADOR’s identity. At the point where the house’s curved envelope meets this volume, the Oasis Table is placed centrally, establishing a flow and extending the flagship’s territoriality into a lifestyle space.
To resolve the recessed and visually hidden entrance, we connected the interior and exterior through a consistent level in the concrete floor, drawing the gaze of the passersbyers into the store.
The Bath Cube mediates this boundary, with an outdoor shower room functioning as a threshold—an almost ritualistic moment of “entering the house after a wash,” heightening anticipation for the brand experience.
Inside, the spatial flow is organized around the Oasis Table, *a signature Indiesalon design*. Every face of the table incorporates storage, while its soft curves reflect the fluidity of LADOR’s haircare products. This form guides movement, creating a series of unfolding scenes as visitors circulate through the store.
As the circulation traces the gentle curve of the oasis table, the *perfumer’s room* unfolds at the far end of the interior. Symmetrical booths flank the wall, constructed with black window frames and slender metal elements. Their classic, glossy black finish evokes the salon-like ambience of a European mansion, offering clients a sense of quiet luxury. Together with the central counter, the two booths form a wing-shaped, three-dimensional composition that anchors the space
Finally, beyond the partition is the Bath Cube, a space where visitors can encounter LADOR’s products with all five senses. A bathtub filled with scent and foam becomes the main point of focus, paired with a custom sky-blue sink, a simple towel rack, and a bath facing the small yard. The outdoor shower extends this experience to the exterior, softening the line between inside and out and tying the space back to LADOR’s everyday lifestyle.
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