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IndiesalonㅣGlow Store
IndiesalonㅣGlow Store
Gangnam District, Seoul, South Korea
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IndiesalonㅣGlow Store
Gangnam District, Seoul, South Korea
The GLOW showroom, created for a cosmetics company that values transparency and brilliance, converts a small 36㎡ space in a narrow alley of Garosu-gil into an engaging marketing experience. Given the constraints of the small footprint and limited visibility, the design strived to represent GLOW's vivid brand and draw attention boldly.
The main material selection, perfectly conveys the spirit of the brand. The boundary between the indoors and outdoors is blurred with transparent glass, which extends the visual flow over walls, ceilings, and floor tiles. This design approach creates a cohesive narrative that connects the modest 23㎡ interiors with its outdoor surroundings.
A prominent architectural element of the showroom is the curved glass barrier that, guides the vision into the space. Beyond its aesthetic values, the partition serves a functional purpose, subtly separating the showroom's customer and staff circulation. While the front portion is used for product displays more private spaces such as the counter and changing rooms are placed behind the glass divider for privacy and practicality.
The area is further elevated by the attention to detail, which includes custom grating engraves ith the brand's logo and acrylic door knobs inspired by the GLOW symbol. These design features reinforce the brand's identity while adding a sense of refinement to the showroom. Through Indiesalon's flexible and innovative design approach, the space transcends a conventional retail experience. Instead, offers a visually vivid and functional environment that fully embodies the brand's values and modern sophistication.
The main material selection, perfectly conveys the spirit of the brand. The boundary between the indoors and outdoors is blurred with transparent glass, which extends the visual flow over walls, ceilings, and floor tiles. This design approach creates a cohesive narrative that connects the modest 23㎡ interiors with its outdoor surroundings.
A prominent architectural element of the showroom is the curved glass barrier that, guides the vision into the space. Beyond its aesthetic values, the partition serves a functional purpose, subtly separating the showroom's customer and staff circulation. While the front portion is used for product displays more private spaces such as the counter and changing rooms are placed behind the glass divider for privacy and practicality.
The area is further elevated by the attention to detail, which includes custom grating engraves ith the brand's logo and acrylic door knobs inspired by the GLOW symbol. These design features reinforce the brand's identity while adding a sense of refinement to the showroom. Through Indiesalon's flexible and innovative design approach, the space transcends a conventional retail experience. Instead, offers a visually vivid and functional environment that fully embodies the brand's values and modern sophistication.
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