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IndiesalonㅣPiknic 2020 Cultural Centre

IndiesalonㅣPiknic 2020 Cultural Centre

Jung District, Seoul, South Korea

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IndiesalonㅣPiknic 2020 Cultural Centre

Jung District, Seoul, South Korea

Firm

Indiesalon

Type

Commercial › Retail Showroom Exhibition Center
Cultural › Cultural Center

STATUS

Built

YEAR

2020

SIZE

1000 sqft - 3000 sqft

The Piknic project is a renovation of a 1990s red-brick Goshiwon located at the foot of Seoul’s Namsan Mountain. Rather than erasing the building’s past, the project preserves its iconic brick exterior while upcycling the structure into a multifunctional cultural complex that now accommodates a cinema room, café, restaurant, and design stores.

After removing the dense partitions, aging roof, and deteriorated walls of the former share house, the building revealed a striking sequence of stepped floor plates: a partially sunken first level, a second floor accessed via exterior stairs, a third floor pressed against the retaining wall, a fourth level aligned with the neighboring ground, and a rooftop opening toward the city. Core functions are consolidated within a central step room, allowing each floor to maintain its own spatial identity while supporting seamless vertical circulation.

The program unfolds vertically—Hoehyeon restaurant on the first floor, a café on the second, a sub-art space on the third, an editing shop on the fourth, and an open rooftop crowning the building. Circulation, originally limited to a single stairwell, was reimagined to improve accessibility and spatial clarity. The first-floor restaurant, framed by full-height windows, extends its interior floor outward to blur the threshold and invite visitors in from the narrow alley. The main stair entrance at ground level was visually widened to enhance openness, while a new exterior stair leading directly to the café provides an alternative route independent of the internal core. Together, these interventions strengthen vertical connectivity and intensify the building’s engagement with its urban context.

The red-brick character of the original building, weathered and deepened over decades, serves as the chromatic anchor of the renovation. Rather than replacing it, contemporary materials and finishes in modern red tones are layered across the interior, creating a dialogue between the nostalgic warmth of the existing brick and the renewed vibrancy of Piknic’s updated palette.

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IndiesalonㅣPiknic 2020 Cultural Centre

Jung District, Seoul, South Korea

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IndiesalonㅣPiknic 2020 Cultural Centre

Jung District, Seoul, South Korea

Product Spec Sheet

Collaborating Firms

Team

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IndiesalonㅣPiknic 2020 Cultural Centre

Jung District, Seoul, South Korea

Other Projects by Indiesalon

AK Plaza Museum C

IndiesalonㅣHana Bank, Seoul Forest

IndiesalonㅣLADOR Seongsu Store

IndiesalonㅣGlow Store

IndiesalonㅣGangnam q.d.c

IndiesalonㅣPiknic 2020 Cultural Centre

Jung District, Seoul, South Korea

Product Spec Sheet

Collaborating Firms

Team