When making movies, a lot of technical equipment are required to facilitate the production process. Reflector is one of the essential accessories for cinematography, which is a specially designed reflective surface used to redirect light towards different objects in a scene. Reflectors are usually round in shape, and the color of the reflective surface affects the lighting effect. The designers have incorporated the concept of reflector as the theme of the design in Hangzhou Broadway Palace Premiere Cinema.
To illustrate different degrees of light intensity, the main color schemes of this cinema are yellow, brown and dove. As customers walk into the lobby, they will be welcomed by these round-shaped decorations throughout the cinema.
On the ceiling of the lobby, pieces of round and brown aluminium plates intersect with each other, pointing towards various directions. These aluminium plates are grouped and arranged in different manners, some are stacked into a pile, while some intersect with each other in various positions, bringing varieties to the entire ceiling layout. Some of the plates are made of brown color hairline-finish stainless steel, which allows them to stand out from the rest of the ceiling feature and enrich the decoration.
Apart from the ceiling feature, the theme of reflector is illustrated in different styles and can be found in other parts of the lobby. For instance, giant round plates are stacked up to form places for the customers to sit. The elegant stone wall and counter tables are all specially designed, their normally right angled edges and corners are made round to harmonize with the round decorations throughout the lobby. The marble floor is decorated by curvy lines formed by stripe patterns. The entire lobby is filled with round features that echo with the theme of reflector.
In the corridor, tall floor lamps are installed along the wall. The top of these lamps are round in shape, with light shining upwards. When the light is being reflected on the wall, it creates circular halo on the wall, elegantly echo the theme of round reflector. The signages used in the cinema are also circular in shape, with the auditorium numbers printed on top.
The theme continues into the auditoriums. With regard to sound effect concerns, the flooring material changed from marble to carpet. The carpet, similar to the marble floor in the lobby, is decorated with circular patterns formed by stripes of lines. Various circular decorative plates made of sound absorbing panels are being placed along the wall. Acting like real reflectors, these plates point towards various angles, as if reflecting the light to add colors to the shot. Some of the plates are highlighted with orange and yellow colored lines.
Throughout the entire cinema, the reflector concept can be seen in different objects and areas. Basing on the round shape of reflectors, the theme is being presented in different styles, such as the circular decorative plates in the lobby ceiling, curvy floor patterns, decorative floor lamps in the corridor, etc. With this subtle presentation of the theme, the designers hint the audience the correlation between reflectors and cinematography.