Grendene Global Headquarters is located in the heart of Wynwood in Miami. The project concept brings a fun environment merging tropical South America culture, fashion, and design. Color scheme includes orange, referencing the brand’s main color, combined with light wood, and grey tones. Besides the branding, the local industrial environment should be incorporated.
Upon arrival, the user immediately connects with the tropical nuances of the brand welcomed by large forest murals. The main entrance was designed to be a showcase with the most recent footwear collecNons. Either from the main entrance or in the meeNng room, the display area pops and visually embrace the user in a U shape layout divided by a glass parNNon. Next to the main entrance, a built-in wood cabinet provides conNnuaNon to the display area and act as a transiNon to the main office.
To compensate the roughness of the concrete floor and brick wall, and to evoke a calming and relaxing environment, natural elements were used as the moss wall and the hanging planters. In addiNon, acousNc clouds were placed on key locaNons to demark each space and improve the acousNcs of the main working area. This combinaNon along with fabric screens and wallpaper, not only improved the sound quality, but also the environment with warm and natural elements. As reference of Wynwood outdoor murals and painted by a local arNst, a half wall design was inspired by the iconic mesh of the first and most classic Melissa shoe model, called “Aranha”.
No major renovaNon or demoliNon was requested in this 3,000 sq.Y. office. The space should be transformed with cosmeNc changes through furniture, millwork, lighNng, and wall treatment in a short lead Nme. The budget was around 250K. It had to accommodate at least 30
people in an open office arrangement with 4 private rooms, kitchen, and a display area for all shoe collecNons. AddiNonal storage was also requested.
The display area is visually integrated with the main meeNng room, branded as Melissa. It has a shelving system throughout the walls with under storage and monitors. Next to the main entrance a built-in wood cabinet with concealed storage and wall paneling was designed to incorporate another display area for sub brands.
The open office is divided into 3 secNons: a collaboraNve table, non-assigned desks for rotaNng employees from outside Miami and assigned desks for the full-Nme office staff. Close to the windows, there are 2 lounge areas with casual seaNng and 2 phone booths for private calls. Next to the main office area there are 3 huddle rooms for private meeNngs. Branded in 3 sub brands, Ipanema, Rider and Zaxy, each one has its own branded wall mural and color scheme.