“X” marks the spot of FORTH—a unique boutique hotel concept that introduces a new way to stay in Atlanta. Located in the verdant landscape fronting Historic Fourth Ward Park, the property features warm and welcoming hotel rooms, residential-style guest suites for extended stays, beautiful and flexible event spaces, and a members-only social club. MA served as the project's architectural designer and interior designer for the hotel, club, and public spaces.
FORTH’s primary architectural feature is its exposed concrete diagrid. The diagonal columns contribute to the aesthetics of the new building while serving a structural purpose. Behind the cast-in-place concrete diagrid is a window wall, adding surprising depth and transparency to the facade. Below the tower, a three-story gray brick podium features corbelling that artfully frames each window opening.
Within, FORTH’s rich and tailored interiors provide a warm and welcoming counterpoint to the building’s contemporary tower. Inspired by classic Americana traditions and European design, honest materials, handmade furnishings, layered fabrics, and curated objects imbue each space with an instant sense of place and craftsmanship.
Within the lobby, a timber-clad ceiling, slate flooring, and abundant greenery create a gentle shift between the outdoor and indoor experience. FORTH's unique art program further reinforces the project's connection to nature. Behind the reception desk, a painting by the artist Jack Spencer depicts a forest entrance, marking the beginning of the guest's journey through the hotel. A BDDW mountain tapestry can be found on the adjacent wall, anchoring an arrangement of vintage and contemporary seating. The lobby also features a wood-burning fireplace, one of several throughout the hotel.
Further into the lobby, a concierge space offers more of nature’s splendor with an enclosed diorama by artist Becca Barnet, complete with taxidermied foxes, pinned butterflies, and natural foliage.