Extra Butter is a boutique sneaker shop in New York’s Lower East Side which incorporates their love for film into their brand and products.
The shop’s aesthetic is immediately apparent as the shopper enters through a vintage theatre-inspired lobby. Beyond entry, Shoppers pass through the velvet curtains, into the crisp, white space lined with ribboned shelving that carries the shopper's eye through the long narrow space.
To accommodate the shop's frequent events, displays were pushed to the perimeter leaving the floor plan open and additional custom millwork was designed to display various products while also providing space for storage & seated fittings. Cameras were then embedded in the millwork provide the shopper with a unique view of the products they are sampling.