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essence Maker Shop
essence Maker Shop
10, Große Präsidentenstraße, Mitte, Berlin, Germany
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Other Projects by DFROST – Retail Identity
essence Maker Shop
10, Große Präsidentenstraße, Mitte, Berlin, Germany
Type
STATUS
Built
YEAR
2017
SIZE
0 sqft - 1000 sqft
Beauty dreams come true at essence Maker Shop: Focus of the new pop-up-concept of cosnova is the Do-It-Yourself-spirit. In the heart of Berlin the shop opens its doors from May to July and welcomes the young customers on two floors to the brand world of essence. Here is the opportunity for experimentation, inspiration and creating individual products. Colourful and playful pieces of furniture bring the location to life. Light installations, specially developed graphics and photo wallpapers complement the experience. Supporting the selfie lifestyle was one of the main criteria of the design concept. Throughout nearly 175 square meters there are motives everywhere that encourage customers to take pictures and share them on social media.
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