Banco
Deuno (Your-own Bank) is a new concept of the Mexican IXE Grupo Financiero
where the communication among the client and the bank is very open and always
the same. Under the concept of renovating the bank institutions, Banco Deuno confided
in usoarquitectura to transform all the institutional precepts and corporate image
into an interior design where the main core is the client’s experience.
Color
is the central element of the design concept. All the elements, from the
collaborators uniforms to the front pieces integrated to the different
buildings where the branches are located, are part of the daring color palette.
The spatial language generated by this selection of colors, not common for bank
institutions in Mexico,
contains all the clients needs stipulated in the program. Every branch is
different from the other representing a very big challenge for usoarquitectura who
translated it into the integration of the general concept for each one.
The
different spaces are standardized by the correct selection of finishes and
color application, being this last one the personal signature of each branch. The
bank’s dynamic culture is interpreted through this ample color palette. The
combinations are flexible and can be adapted according to each space needs.
Architects Gabriel Salazar and Fernando Castañón applied are their knowledge
and experience in commercial interior architecture developing adequate areas
for both the internal operation of the bank and customer service.
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