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ECCO Creative Hub

ECCO Creative Hub

Shanghai, China

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Other Projects by HONG Designworks

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ECCO Global flagship Store in Shanghai

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Office of New Silk Road E-Commerce Company

ECCO Creative Hub

Shanghai, China

Firm

HONG Designworks

Type

Commercial › Office

STATUS

Built

YEAR

2025

Following its earlier collaborations with ECCO in Xi'an and Shanghai, HONG Designworks has recently crafted a third workplace for the brand—perched above the Huangpu River in Lujiazui. Conceived as an evolution of ECCO's China headquarters, the new space serves as a creative incubator where inspiration takes root and creativity comes to life.

For lead designers Ming Dang and Dandi Li, the challenge was not merely to articulate ECCO's spatial vision, but to design a place that genuinely inspires its users—a human-centered workspace grounded in the brand's commitment to innovation.

PART 01

The elevator lobby marks the prelude to the spatial journey. More than a circulation node, it gently shapes visitors' first impression—warm, natural, understated.

Building on the material palette developed for ECCO's earlier offices, the space combines light-toned wood veneers with seashell terrazzo flooring, softened by diffused light. These elements echo the 31st-floor ECCO China headquarters, enveloping visitors in familiar warmth and a gentle sense of ease.

The automatic door features a striking ECCO logo and custom textures, asserting brand identity while maintaining a sense of privacy.

Beyond the door, a linear discussion zone unfolds, furnished with tables of varying heights and an eclectic mix of seating. Rather than imposing a fixed way of use, its flexible configuration supports multiple modes of work and interaction, leaving room for user choice.

Suspended above, the TSURU MOBILE HANGING lamp evokes a bird in flight, bringing a gentle sense of motion and warmth to the space.

Dandi Li's large-scale artwork "Where Light Lingers,Shadows Listen" becomes the centerpiece, capturing impressions of both Shanghai and Bredebro.

Employing traditional embroidery techniques, the piece offers an artistic interpretation of Shanghai magnolias and Danish daisies. Pixelated gradients evoke the permeability of woven textiles, layered with fine threads that enrich visual depth, creating a nuanced dialogue between brand heritage and local artistry.

Capturing fleeting fragments of light and nature, the piece intertwines Eastern and Western mythical creatures with forest life through hand-dyed yarns, offering the creative team a subtle spark of inspiration.

PART 02

Moving forward, physical boundaries dissolve into a fluid "central plaza," a space that appears generous yet reflects a precise, human-centered strategy—leaving room for creativity instead of squeezing maximum efficiency out of the floor area.

Echoing "Where Light Lingers, Shadows Listen" the custom piece "In the Flow of Light and Tide" anchors the central plaza with cultural memories across two cities. It forms an inspiring backdrop for everyday creative activities—whether pairing apparel and footwear, comparing materials, fitting prototypes, setting up displays, or capturing quick reference shots for styling.

At the plaza's core, ZA System modular seating can be freely reconfigured, shifting effortlessly between clustered and dispersed arrangements to support different modes of interaction. Complemented by Easy Rider mobile desk chairs, the setup encourages spontaneous movement. A significant portion of existing furniture is reused and integrated into the new workspace, embodying a commitment to sustainability while preserving a sense of familiarity for the ECCO team.

The textured BOLON flooring subtly delineates different zones and guides movement through the space, fostering moments of pause, conversation, and spontaneous encounters where inspiration emerges naturally.

Surrounding the central plaza, large meeting rooms and open work areas draw the river views into the interior, dissolving boundaries between inside and out while reinforcing a sense of openness. The warm wood palette echoes ECCO's brand ethos of durability, nature, and rhythm.

Rooted in empathetic design principles, the space supports both well-being and efficient collaboration among ECCO's creative team.

The break area occupies the most sun-drenched corner, where window-side benches, round tables, and a casual bar counter foster relaxed yet productive conversations—often more fruitful than formal meetings.

PART 03

Elsewhere in the office, additional custom artworks by Dandi Li further extend the cultural dialogue between Shanghai and Denmark, weaving tradition and contemporary sensibilities into the everyday corners of the workplace.
The "Flowing Impressions" series unfolds across the central plaza and the open work areas.

At the heart of the central plaza, "In the Flow of Light and Tide I" is placed atop a Finn Juhl 1955 sideboard, its cool gradients and rippling textures evoking the imagery of water. Light plays across the piece's subtle undulations, capturing the shifting hues of the river—from the muted taupe of overcast days to the warm gold of backlit sunshine and the rose-tinted shimmer of sunset reflections.

Within the window-side open office areas, two pieces inspired by the brand's Danish DNA create a subtle dialogue between the calm expanses of the Wadden Sea and the shifting shimmers of the Huangpu River outside.

"In the Flow of Light and Tide II" portrays a white-hulled sailboat with a wooden deck—a gentle tribute to Denmark's seafaring culture.

The companion piece, "In the Flow of Light and Tide III," depicts a red house standing amid the pink-hued wheat fields along the Wadden Sea coast—a beacon guiding sailors home.

Beyond the blue-green tones of the Huangpu River, this artwork series also captures the deep blues of the Wadden Sea and the soft pink wheat fields of Bredebro. Each piece blends modern design with traditional craftsmanship: gold and silver leaf form a shimmering base layered with pigments and textures, while three-dimensional accents introduce a sense of depth and movement.

The "Echo by ECCO" art walls, positioned at the staff entrance and the break area, stand like time capsules gifted by nature.

Composed of horizontally stacked modular frames, the structure is parametrically carved to generate organic voids, infilled with preserved botanicals embedded within translucent composite layers. Hammered surface textures and varied masonry compositions further enrich structural and visual expression.

Plant species native to both Shanghai and Denmark were selected, interwoven with over a thousand pieces of plant-dyed leather—hand-cut with their raw edges intact. ECCO's signature leather offcuts and textiles, together with botanical elements from both places, are embedded within translucent bricks, where light activates a finely stratified visual rhythm.

The art wall at the staff entrance is intentionally oriented toward natural light. Sunlight filters through the translucent bricks, illuminating the embedded textiles and foliage while casting a soft glow across the floor—a gentle cue guiding movement inward.

Together, the artwork and natural light soften the transition from the outside world into the workspace.

In the break area, the art wall offers a quiet sense of retreat, giving designers a moment of pause and renewal amid the intensity of daily work.

The two walls act as visual anchors, imprinting a distinctive spatial impression.

PART 04

For this project, HONG Designworks once again takes on the role of ECCO's spatial curator—honoring the brand's DNA while activating its internal creative network. The workspace becomes a fertile ground for long-term corporate growth, empowering the continuous evolution of inspiration into tangible creative outcomes.

As lead designer Ming Dang notes, "Design begins and ends with people."
A space is not merely a synthesis of aesthetics and function—it must ultimately return to its essence: to support and serve its users.

Project Information
Project Name: ECCO Creative Hub
Location: Lujiazui, Shanghai, China
Area: 1,300 sqm
Completion: September 2025
Lead Designers: Ming Dang, Dandi Li
Interior Design: HONG Designworks｜MINGRI Design Lab
Artwork Design & Execution: DYHF Atelier
Construction Team: HONG Construction
Photography: Studio Ten / Tan Xiao
Materials: BOLON, Quarella, DuPont™ Corian®, Interface, Kvadrat, Dulux, 3M, Imondi, LX Hausys, De+Kahn, COLORCASA
Furnishings: USM, Herman Miller, Steelcase, Bulo, Lapalma, Finn Juhl, Vitra, Fritz Hansen, Tacchini, Muuto, Forest, Lintex, Céline Wright, GUBI, Tecnolumen, VIBIA

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ECCO Creative Hub

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Other Projects by HONG Designworks

INTHE_SHOP

ECCO China Headquarters

AmberMeeting Office

ChinLink

TAO Residence——Beijing

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ECCO Creative Hub

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Collaborating Firms

Team