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D&V Multibrand Store
D&V Multibrand Store
Stockholm, Sweden
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Other Projects by Guise
D&V Multibrand Store
Stockholm, Sweden
Photography: Brendan Austin
The client had three requirements for the design:
1. Space = Money. Use every mm of the space.
2. Clean Sheet. Create a empty white shell to fit every possible garment that might be exposed.
3. Flexibility. Garments should be able to be rearranged.
The requirements stated above are typical multibrand stores mantras which nourished our concept development.
1. Space = Money. We used a floor area of 40x40 cm, equivalent to one folded shirt, this area were designed to grow to a table for 7 shirts. This logical course of action was repeated until the table offered an area for 20 shirts. The final shape is a result of this commercial rationality, making a 20 times profit in display area.
2. Clean Sheet. Being asked not to have any specific garments or brand in mind the space was designed as a neutral space similar to a warehouse. White and with no branded features, hence the empty photos.
3. Flexibility. We designed a L-shaped beam with a perforation along the corner. Shelves were custom designed to fit the perforated pillars. The beams were distributed asymmetrical around the store, like a forest of pillars where clothes can hung or be placed according to every new items needs.
All furniture are custom made for the store. The design decisions has been minimized to as few as possible, the main visible decision is the angle that can be found in the tables, in the shelves for construction purposes and in the wooden pattern.
All shelves and L-shaped steel pillars are made of bent and matte powdercoated metal. The display units are made of painted mdf with metal reinforced corners. The cash register is made of mdf covered with Montelli solid surface and toughened glass. Storage volumes and storage space are made of oak treated with pigmented hardwax oil.
The client had three requirements for the design:
1. Space = Money. Use every mm of the space.
2. Clean Sheet. Create a empty white shell to fit every possible garment that might be exposed.
3. Flexibility. Garments should be able to be rearranged.
The requirements stated above are typical multibrand stores mantras which nourished our concept development.
1. Space = Money. We used a floor area of 40x40 cm, equivalent to one folded shirt, this area were designed to grow to a table for 7 shirts. This logical course of action was repeated until the table offered an area for 20 shirts. The final shape is a result of this commercial rationality, making a 20 times profit in display area.
2. Clean Sheet. Being asked not to have any specific garments or brand in mind the space was designed as a neutral space similar to a warehouse. White and with no branded features, hence the empty photos.
3. Flexibility. We designed a L-shaped beam with a perforation along the corner. Shelves were custom designed to fit the perforated pillars. The beams were distributed asymmetrical around the store, like a forest of pillars where clothes can hung or be placed according to every new items needs.
All furniture are custom made for the store. The design decisions has been minimized to as few as possible, the main visible decision is the angle that can be found in the tables, in the shelves for construction purposes and in the wooden pattern.
All shelves and L-shaped steel pillars are made of bent and matte powdercoated metal. The display units are made of painted mdf with metal reinforced corners. The cash register is made of mdf covered with Montelli solid surface and toughened glass. Storage volumes and storage space are made of oak treated with pigmented hardwax oil.