Derma
is an important pharmaceutical chain specialized in skin care. Nowadays it has
35 branches in the main cities of the Mexican Republic. The image of the stores
have been modified according to the communication needs of the company, as well
as taking into consideration the preferences and needs of their clientele.
For
this fourth re-generation of the image, Derma allowed usoarquitectura to pump
up the volume and intensify the shopping experience for the customers. This
first try-out was in Dermaforum located in Polanco and the most outstanding
feature is the counter design. The counter was done in an elliptical shape with
to diagonal entrances to take advantage of the rectangular columns that give
accent to the counter and sets a distance from the traditional standards. The
elliptical shape is replicated also in the plafond impacting the whole space.
Color
white was selected in all the materials and finishes for floors, walls and
ceilings to enhance the attractive packages of the dermo-cosmetics. To set the
difference inside the space white shades were tinged and a silver porcelain
tile was added in the customer service areas and sale points.
View Original