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Danish Crown HQ
Danish Crown HQ
Randers, Denmark
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Other Projects by CEBRA
Danish Crown HQ
Randers, Denmark
๐๐ฎ๐ป๐ถ๐๐ต ๐ฝ๐ฟ๐ฎ๐ฐ๐๐ถ๐ฐ๐ฒ ๐๐๐๐ฅ๐ ๐ฟ๐ฒ๐ถ๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ฒ๐๐ ๐๐ต๐ฒ ๐๐ฟ๐ฎ๐ฑ๐ถ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ต๐ฟ๐ฒ๐ฒ-๐๐ถ๐ป๐ด๐ฒ๐ฑ ๐ณ๐ฎ๐ฟ๐บ ๐ณ๐ผ๐ฟ ๐ณ๐ผ๐ผ๐ฑ ๐บ๐ฎ๐ป๐๐ณ๐ฎ๐ฐ๐๐๐ฟ๐ฒ๐ฟ ๐๐ฎ๐ป๐ถ๐๐ต ๐๐ฟ๐ผ๐๐ปโ๐ ๐ต๐ฒ๐ฎ๐ฑ๐พ๐๐ฎ๐ฟ๐๐ฒ๐ฟ๐ ๐ถ๐ป ๐ฅ๐ฎ๐ป๐ฑ๐ฒ๐ฟ๐, ๐๐ฒ๐ป๐บ๐ฎ๐ฟ๐ธ. ๐ง๐ต๐ฒ ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐๐ฝ๐ฎ๐ฐ๐ฒ๐ ๐ฎ๐ป๐ฑ ๐๐๐ฟ๐ฟ๐ผ๐๐ป๐ฑ๐ถ๐ป๐ด ๐น๐ฎ๐ป๐ฑ๐๐ฐ๐ฎ๐ฝ๐ฒ ๐ฎ๐ฟ๐ฒ ๐ฑ๐ฒ๐๐ถ๐ด๐ป๐ฒ๐ฑ ๐๐ผ ๐๐๐ฝ๐ฝ๐ผ๐ฟ๐ ๐๐ฒ๐น๐น-๐ฏ๐ฒ๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐๐ผ๐ฐ๐ถ๐ฎ๐น ๐ฐ๐ผ๐ต๐ฒ๐๐ถ๐ผ๐ป ๐๐ต๐ถ๐น๐ฒ ๐ฟ๐ฒ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฎ๐ด๐ฟ๐ถ๐ฐ๐๐น๐๐๐ฟ๐ฒ ๐ฎ๐ป๐ฑ ๐ณ๐ผ๐ผ๐ฑ๐ ๐ฎ๐น๐น ๐๐ฎ๐ป๐ถ๐๐ต ๐๐ฟ๐ผ๐๐ปโ๐ ๐ฎ๐ฐ๐๐ถ๐๐ถ๐๐ถ๐ฒ๐ ๐ฟ๐ฒ๐๐ผ๐น๐๐ฒ ๐ฎ๐ฟ๐ผ๐๐ป๐ฑ.
Danish Crown's new headquarters by CEBRA is situated on a slope, unfolding like a fan with a view over rolling fields. The building and landscape design takes cues from historic Danish farm buildings and agricultural village communities to create a work and innovation environment that spans the companyโs 130-year history from its roots in the cooperative movement to the goal of delivering climate-neutral production by 2050.
The building and landscape design support a network- and activity-based work environment that revolves around the physical and mental health as well as the social and professional well-being of the employees.
๐ ๐ผ๐ฑ๐ฒ๐น๐น๐ฒ๐ฑ ๐ผ๐ป ๐ณ๐ฎ๐ฟ๐บ ๐ฎ๐ป๐ฑ ๐๐ถ๐น๐น๐ฎ๐ด๐ฒ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐ถ๐ฒ๐
The design uses the typical Danish farm building with its solid brickwork, hipped roof, and a high ridge to create an identifiable signature for the headquarters. Three wing buildings are pushed together on one side to frame the main entrance and fan out to the north towards to the open landscape. The wings are offset to one another, so they gather around a central inner hub, like the farmโs courtyard or the community green in nucleated villages. At the same time, seen from above, the three wings have a resemblance to the corporate logo.
The essence of the house is the masonry, which serves as both an external facade and is repeated as an internal facade in the courtyards between the atriums. The facade is constructed with lines or a type of beams that refer to timber framing. To separate the beams from each other in the construction, the design includes three different bonds. Some are completely flat. In another, every other stone protrudes, and in yet another type, every third bond protrudes. This makes the facade stand out like a timber framing principle.
๐ฆ๐ฒ๐ป๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฐ๐ผ๐ฟ๐ฝ๐ผ๐ฟ๐ฎ๐๐ฒ ๐ถ๐ฑ๐ฒ๐ป๐๐ถ๐๐
This large pivotal space serves as the buildingโs vibrant heart with centrally located common facilities. CEBRA chose to place the kitchen at the core of the entire building to emphasise the shared company mission: to make sure we can cook and prepare quality meals from justly treated ingredients. When the glass partition walls are pulled aside, the showroom kitchen can always be seen or smelled, and you can hear the chefs working. With this space, Danish Crown can have food events for children and companies. Moreover, an employee flagship butcher shop, Danish Crown Handpicked, is placed in the atrium. So, even if your daily work has nothing to do with food, you build a common identity. With its open space, light structure, and large skylights, the atrium, together with the Greenhouse, forms a contrast to the slightly heavier brick facades.
The main atrium space also links the building vertically using open bridges and staircases. This creates a loop flow that connects the three wings and four floors. The offset arrangement of the rectangular volumes around a vibrant atrium space results in a diverse and flexible spatial landscape. Well-defined areas for the companiesโ departments in each wing are combined with a diverse setting of different spatial qualities and work zones. These include private meeting rooms, single and group workstations, coffee spots, and social meeting zones.
๐๐ฒ๐๐ถ๐ด๐ป๐ถ๐ป๐ด ๐ฎ ๐ต๐ฒ๐ฎ๐น๐๐ต๐ ๐๐ผ๐ฟ๐ธ ๐ฒ๐ป๐๐ถ๐ฟ๐ผ๐ป๐บ๐ฒ๐ป๐
The building's exposure to sunlight is reduced by having a narrow south-facing facade, where the exposure is highest, while the wings unfold towards the north, where the exposure is lowest during the day. This reduces the building's heat impact while optimizing daylight conditions and the opportunity to enjoy the northern view over the landscape with Randers City in the background when working from the office desks.
In this way, the building's location and many windows in all directions naturally provide good conditions for well-being in the workplace as the architecture supports a good indoor climate thermally, optically, and atmospherically. Alongside the DGNB Gold certification, the construction achieved the additional Heart that promotes health and well-being based on the performance of air quality, acoustics, visual comfort, thermic comfort, and architectural value.
In the landscape, several elements from the demolition and construction process have been recycled for the new construction. For instance, 8,000 tons of crushed concrete from the former buildings on the site has been reused. Moreover, the existing underground water reservoir has been reused as a sprinkler tank. Biodiversity is supported by selected overgrown areas and habitats where rainwater is collected and drained off as well as the surplus soil has been used to create a series of soft landscape hills in the area. In addition, the facade is constructed with specially developed bricks. With over 225,000 bricks, a CO2 saving of around 110,000 kg has been achieved from using biogas and wind power.
๐ง๐ต๐ฒ ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐น๐ฎ๐ป๐ฑ๐๐ฐ๐ฎ๐ฝ๐ฒ ๐ฎ๐ฟ๐ฐ๐ต๐ถ๐๐ฒ๐ฐ๐๐๐ฟ๐ฒ ๐ฏ๐น๐ฒ๐ป๐ฑ
Inside and outside blend together in the headquarters spaces. The new domicile is connected to the old one using an existing greenhouse and constitutes a fourth wing. The west wing of the new building is placed parallel to the existing building and is connected by the Greenhouse.
Itโs a light and transparent intermediate building with a bright, warm, and lush atmosphere, usable for stays, informal meetings, product presentations, dining, etc. In and around the Greenhouse, herbs and crops are cultivated, naturally integrating into the house's activities, such as events or the cafeteria, supporting Danish Crownโs efforts beginning in the field and ending on the dining table.
Furthermore, the activity-based work environments and landscape design create varied sequences of different functional, social, and activity zones. The fields are divided by hedgerows and wild areas for climate adaptation and rainwater management, which create new habitats for flora and fauna.
A system of pathways leads through the landscape as scenic and eventful routes that combine recreational qualities, nature experiences, and attractive destinations along the way. The paths from the building radiate out from the three wings into the landscape and refer to Denmarkโs traditional agricultural culture and history as a nation. Hence, the Danish Crown headquarters motivates employees to move around in and outside the building, meet for an informal walk, go for a run, and engage in different communal activities.
๐ฃ๐ฅ๐ข๐๐๐๐ง ๐๐๐ง๐๐๐๐ฆ
Location: Randers, DK
Size: 13,180 mยฒ building, 12 ha site
Completion: 2023
Architect: CEBRA
Landscape Architect: CEBRA
Turnkey Contractor: Raundahl & Moesby
Engineer: Sรธren Jensen
Awards: Randers Municipality Architecture Award 2023
Photos: Adam Mรธrk
Danish Crown's new headquarters by CEBRA is situated on a slope, unfolding like a fan with a view over rolling fields. The building and landscape design takes cues from historic Danish farm buildings and agricultural village communities to create a work and innovation environment that spans the companyโs 130-year history from its roots in the cooperative movement to the goal of delivering climate-neutral production by 2050.
The building and landscape design support a network- and activity-based work environment that revolves around the physical and mental health as well as the social and professional well-being of the employees.
๐ ๐ผ๐ฑ๐ฒ๐น๐น๐ฒ๐ฑ ๐ผ๐ป ๐ณ๐ฎ๐ฟ๐บ ๐ฎ๐ป๐ฑ ๐๐ถ๐น๐น๐ฎ๐ด๐ฒ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐ถ๐ฒ๐
The design uses the typical Danish farm building with its solid brickwork, hipped roof, and a high ridge to create an identifiable signature for the headquarters. Three wing buildings are pushed together on one side to frame the main entrance and fan out to the north towards to the open landscape. The wings are offset to one another, so they gather around a central inner hub, like the farmโs courtyard or the community green in nucleated villages. At the same time, seen from above, the three wings have a resemblance to the corporate logo.
The essence of the house is the masonry, which serves as both an external facade and is repeated as an internal facade in the courtyards between the atriums. The facade is constructed with lines or a type of beams that refer to timber framing. To separate the beams from each other in the construction, the design includes three different bonds. Some are completely flat. In another, every other stone protrudes, and in yet another type, every third bond protrudes. This makes the facade stand out like a timber framing principle.
๐ฆ๐ฒ๐ป๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฐ๐ผ๐ฟ๐ฝ๐ผ๐ฟ๐ฎ๐๐ฒ ๐ถ๐ฑ๐ฒ๐ป๐๐ถ๐๐
This large pivotal space serves as the buildingโs vibrant heart with centrally located common facilities. CEBRA chose to place the kitchen at the core of the entire building to emphasise the shared company mission: to make sure we can cook and prepare quality meals from justly treated ingredients. When the glass partition walls are pulled aside, the showroom kitchen can always be seen or smelled, and you can hear the chefs working. With this space, Danish Crown can have food events for children and companies. Moreover, an employee flagship butcher shop, Danish Crown Handpicked, is placed in the atrium. So, even if your daily work has nothing to do with food, you build a common identity. With its open space, light structure, and large skylights, the atrium, together with the Greenhouse, forms a contrast to the slightly heavier brick facades.
The main atrium space also links the building vertically using open bridges and staircases. This creates a loop flow that connects the three wings and four floors. The offset arrangement of the rectangular volumes around a vibrant atrium space results in a diverse and flexible spatial landscape. Well-defined areas for the companiesโ departments in each wing are combined with a diverse setting of different spatial qualities and work zones. These include private meeting rooms, single and group workstations, coffee spots, and social meeting zones.
๐๐ฒ๐๐ถ๐ด๐ป๐ถ๐ป๐ด ๐ฎ ๐ต๐ฒ๐ฎ๐น๐๐ต๐ ๐๐ผ๐ฟ๐ธ ๐ฒ๐ป๐๐ถ๐ฟ๐ผ๐ป๐บ๐ฒ๐ป๐
The building's exposure to sunlight is reduced by having a narrow south-facing facade, where the exposure is highest, while the wings unfold towards the north, where the exposure is lowest during the day. This reduces the building's heat impact while optimizing daylight conditions and the opportunity to enjoy the northern view over the landscape with Randers City in the background when working from the office desks.
In this way, the building's location and many windows in all directions naturally provide good conditions for well-being in the workplace as the architecture supports a good indoor climate thermally, optically, and atmospherically. Alongside the DGNB Gold certification, the construction achieved the additional Heart that promotes health and well-being based on the performance of air quality, acoustics, visual comfort, thermic comfort, and architectural value.
In the landscape, several elements from the demolition and construction process have been recycled for the new construction. For instance, 8,000 tons of crushed concrete from the former buildings on the site has been reused. Moreover, the existing underground water reservoir has been reused as a sprinkler tank. Biodiversity is supported by selected overgrown areas and habitats where rainwater is collected and drained off as well as the surplus soil has been used to create a series of soft landscape hills in the area. In addition, the facade is constructed with specially developed bricks. With over 225,000 bricks, a CO2 saving of around 110,000 kg has been achieved from using biogas and wind power.
๐ง๐ต๐ฒ ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐น๐ฎ๐ป๐ฑ๐๐ฐ๐ฎ๐ฝ๐ฒ ๐ฎ๐ฟ๐ฐ๐ต๐ถ๐๐ฒ๐ฐ๐๐๐ฟ๐ฒ ๐ฏ๐น๐ฒ๐ป๐ฑ
Inside and outside blend together in the headquarters spaces. The new domicile is connected to the old one using an existing greenhouse and constitutes a fourth wing. The west wing of the new building is placed parallel to the existing building and is connected by the Greenhouse.
Itโs a light and transparent intermediate building with a bright, warm, and lush atmosphere, usable for stays, informal meetings, product presentations, dining, etc. In and around the Greenhouse, herbs and crops are cultivated, naturally integrating into the house's activities, such as events or the cafeteria, supporting Danish Crownโs efforts beginning in the field and ending on the dining table.
Furthermore, the activity-based work environments and landscape design create varied sequences of different functional, social, and activity zones. The fields are divided by hedgerows and wild areas for climate adaptation and rainwater management, which create new habitats for flora and fauna.
A system of pathways leads through the landscape as scenic and eventful routes that combine recreational qualities, nature experiences, and attractive destinations along the way. The paths from the building radiate out from the three wings into the landscape and refer to Denmarkโs traditional agricultural culture and history as a nation. Hence, the Danish Crown headquarters motivates employees to move around in and outside the building, meet for an informal walk, go for a run, and engage in different communal activities.
๐ฃ๐ฅ๐ข๐๐๐๐ง ๐๐๐ง๐๐๐๐ฆ
Location: Randers, DK
Size: 13,180 mยฒ building, 12 ha site
Completion: 2023
Architect: CEBRA
Landscape Architect: CEBRA
Turnkey Contractor: Raundahl & Moesby
Engineer: Sรธren Jensen
Awards: Randers Municipality Architecture Award 2023
Photos: Adam Mรธrk
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