When a leading New York City-based financial firm re-stacked their business units across five floors totaling 300,000 sf, it presented an opportunity to re-envision and articulate their brand. As a firm with diverse teams, their financial strategies are developed from an unconventional collective wisdom based upon a multi-disciplined range of experiences and perspectives and they desired a space that reflected this unique culture. The final solution offers a timeless, yet modern design aesthetic maximizing skyline views to provide for increased transparency and foster a sense of place for their employees and create a memorable experience for their clients.
Based on upon the main design objectives for transparency, New York centricity and unconventional wisdom, the design team evaluated strategies to create transparency from the lobby to take advantage of the New York City skyline. To extend sightlines through each floor and onto the skyline, former storage spaces located off the elevator lobbies were converted into fixed gallery space. By providing an eye-catching display to showcase art, it afforded opportunities for each business unit to define an internal brand identity. The overall design approach maximizes access to natural light, provides transparency and fosters open, creative and effective collaboration to support a variety of work styles in a unified way.
A major project challenge included planning for the varying programmatic needs of different business units. Each floor plan responded to different densities based on the requirements of the business unit, where each group selected from a series of standards developed by the design team. The planning and design solution creates an open floor plan providing transparency for both their employees and clients and capitalizes upon sightlines, with an emphasis on interior offices, perimeter workstations, informal collaboration zones and touch down locations. This project is being completed in phases; currently, 150,000 sf of the projected 300,000 sf has been completed.