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Co-founded and designed Niti, a brand for contemporary wool products.
Co-founded and designed Niti, a brand for contemporary wool products.
Belgrade, Serbia
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Other Projects by Jelena Pilic Architecture
Co-founded and designed Niti, a brand for contemporary wool products.
Belgrade, Serbia
Niti was born from a shared love for natural materials, thoughtful design, and quiet beauty.
As co-founders, we set out to create contemporary wool products that feel both rooted and relevant - objects that bring warmth, texture, and meaning into everyday spaces. Inspired by traditional techniques and a minimalist aesthetic, each piece is designed with care, made to last, and crafted to feel at home anywhere.
Since its launch, Niti has reached customers in over 40 countries - a quiet testament to the universal appeal of thoughtful, well-crafted design.
As co-founders, we set out to create contemporary wool products that feel both rooted and relevant - objects that bring warmth, texture, and meaning into everyday spaces. Inspired by traditional techniques and a minimalist aesthetic, each piece is designed with care, made to last, and crafted to feel at home anywhere.
Since its launch, Niti has reached customers in over 40 countries - a quiet testament to the universal appeal of thoughtful, well-crafted design.
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