Suzhou is a paradise on earth. The famous Chinese poet, Du Xunhe once wrote that Suzhou is by the harbor with many little bridges. Marco Polo also called it the ‘Oriental Venice’. All these show that Suzhou is a ‘city of water’ that was built along the south of the Yangtze River. We incorporate the elements extracted from ‘city of water’ into the ‘gift’ theme, so as to present Chow Tai Fook's experience store in Suzhou with a unique local style.
Water is the soul of Suzhou, so the guests may see these water-related elements throughout the shop. Water usually flows under our feet, but we ‘moved’ the river in Suzhou to the ceiling. Looking up, you can see green boats moving in different directions - some look like the boatman propped up his long pole and prepared to sail to afar; some seemed to have just docked by the river, waiting for the guests to chat and enjoy the cool air onboard. The appearance of the boat is different from the one in our mind. They manifest themselves as the ripple patterns that appear after droplets drop into the river, sparkling everywhere. The section of the ceiling imitates the rippling, ups and downs of the river surface, which is presented with a curvy silver material and extends to the wall. The treatment of the mirror surface further restores the unique visual experience of the ‘city of water’.
In the ‘gift-themed’ series, we would always use the element of a ‘gift box’, which is mainly reflected on the wall in this project. In order to show the ripples left behind by the boat after passing through the water, we made different patterns of ripples for each ‘gift box’. Combined with the shimmering walls around it, it seems like these gift boxes filled with jewels are floating effortlessly.
For the floor of the store, we choose marble patterns to present it, which contrasts strongly with the ceiling and walls. Although humans rely on water and are always afloat, they cannot live without land, which represents endless growth. Green and silver are the main colors of the overall space, which fully reflects the tranquil atmosphere and elegant aesthetics of Suzhou, as the ‘city of water’.
If you step outside the store, you can also see two decorative walls. A city full of poetry is bound to have traces left behind by the ancient poets with all their feelings, so we chose the poem ‘See a Friend Off to Wu’ by the Tang Dynasty poet Du Xunhe and printed the verse on the exterior wall to set the overall atmosphere of the store:
I see you to Suzhou. Homes there, sleeping by the stream.
Ancient palace, few abandoned spots. And by the harbor, many little bridges.
In the night market, lotus, fruit and roots. On the spring barges, satins and gauze.
Know, far off, the moon still watches. Think of me there, in the fisherman’s song.