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Beijing Meland Club Flagship Store  

Beijing Meland Club Flagship Store

China

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Beijing Meland Club Flagship Store

China

Firm
STATUS
Built
YEAR
2023
SIZE
25,000 sqft - 100,000 sqft
The concept of space was inspired by designer Li Xiang's narrative about the protection of endangered wildlife:
In the realm of fantasy, a skilled carpenter creates mechanical creatures with a compassionate heart, bringing extinct animals back to life in a magical land. Children receive nourishment from the wonderful play and cultivate a love for the natural world. The seeds of caring are planted for all living beings in their young minds. They transmit the energy of love for all creatures, sparking contemplation on the relationship between humans and the environment.
“After multiple communications with the manufacturer, we were finally able to turn the design into a physical model for incorporating educational features into the complex mechanical amusement facility.
Each themed space is carefully curated by the lead designer, Li Xiang, with specially selected exclusive fragrances and music to create a more immersive sensory experience. We are committed to creating a comprehensive perceptual experience.
We have also conducted research on incorporating the images of 60 extinct animals into the design of spatial scenes, enriching the theme narrative with details. This not only adds to the gaming experience but also holds significance in terms of promoting humanistic education. We hope that children and parents can truly pay attention to the issue of environmental protection.”
On the basis of architectural logic aesthetics, designer Li Xiang innovatively incorporates "mechanical aesthetics" into the internal structure and artistic decoration. He attempts to deconstruct the solid structure of mechanical movement and reshape the dynamic rhythm beauty with condensed static beauty, reconstructing people's perception of spatial construction.
The enormous 3D facade captivates the viewer with its exaggerated visual dynamics. The interior scenes are compressed, creating a stunning composition that combines reality and illusion, reminiscent of a beautiful artwork. The mechanical bearings form a rhythmic geometric segmentation, while the details showcase symmetry aesthetics. The gentle colors soften the harshness of the metallic structure, giving rise to a romantic sense of technology. The transparent and open spatial structure extends an elegant temperament.
A colossal mechanical butterfly flutters its wings above the reception desk, gracefully showcasing its intricately designed structure, leaving a visually captivating impression on the newly arrived guests.
The mechanical bearing has evolved into an indoor truss structure and dome space, serving as the main spatial identity throughout the entire project. The unconventional design approach brings a sense of novelty to the senses, while the underlying aesthetic logic of the architectural structure presents a ceremonial beauty. This creates a refined and elegant space that subconsciously shapes an immersive experience similar to that of a royal court for children who enter it.
The designer has incorporated the wood color into the existing dreamy and romantic color scheme, creating a brand new 4.0 color system. The profound and rich quality conveyed by the wood color perfectly balances the vibrant and colorful palette. From the initial intense and dramatic tones to the enchanting four-season garden, Meland Club has now achieved a delightful collision between wood and color. It feels as if the whimsical and wonderful imagination of a fairy tale has invaded the real world, subverting the limitations of traditional aesthetics.
With a circular stage as the centerpiece, the overall tightened hard structure resembles a vibrant carnival tent at the circus. Exaggerated and peculiar three-dimensional installations amplify the unreal fantasy experience, and the connected spaces are like magical worlds with different portals to other realms.
The seawater gently spreads throughout the venue, and a variety of unique tables and chairs grow from the ground, creating a small ecosystem surrounded by coral colonies. The soft color palette and semi-enclosed areas create a warm and harmonious dining environment.
Components made of gentle wood are used to create different functional areas. The Aviary is composed of bearing facades and joint-linked scenes, with a visual contrast between the two levels, presenting a magnificent music box in front of your eyes. At a specific time each day, the park rings the bell, and exquisite mechanical birds flap their wings, poking their heads out from various parts of the space, singing a joyful tune, praising the vibrant life of all living creatures. A beautiful utopia with rich dynamics is presented, exuding abundant vitality. The grand sense of space envelops each player, creating an exquisite and dreamlike experience.
The designers have pioneered a fusion mode that combines complex mechanical themed installations with technology-driven entertainment devices. The futuristic mechanical animal shells wrap around the recreational facilities in the motion technology area. Through innovative design solutions, The designers have iterated and deepened the supply chain of traditional products, bringing a new revolution to the industry. The combination of dynamic mechanics brings the design ideas to life, showcasing adorable animal expressions and creating a space filled with exquisite craftsmanship.
The meticulous construction of mechanical devices forms a stunning giant structure, creating a unique carousel that stands out. It complements the scenic ocean view, enhancing the narrative atmosphere of the marine aquarium and adding a sense of immersive experience to the journey.
Even in the ancillary area, designers are unwilling to break the fantasy of childlike innocence and continue the fairy tale-like spatial experience for children. The rigorous theme runs through the overall spatial logic, and the functional natural integration makes visitors forget that they are in a bathroom and mistakenly think that they have accidentally entered a dreamlike wonderland.
The designers use artistic skills to reimagine the supernatural landscapes with a mechanical twist. We create a vibrant and lively amusement journey by incorporating lively colors and animal imagery, symbolizing the revival and vitality of all things.
The disciplines of architectural logic, art display, mechanical technology aesthetics, philosophy, and popular science education have been unprecedentedly integrated into an exquisitely complex set of creative solutions, constructing a comprehensive indoor parent-child amusement park that combines parent-child play, art appreciation, children's aesthetic education, popular science teaching, and creative enlightenment. It is a surreal but accessible fantasy universe.

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