Arlington House is a boutique, five-unit residential building in Boston’s Bay Village neighborhood. The project includes the renovation of a historic building as well as a two-story addition. Originally built in 1931 for commercial businesses, offices, and retail storefronts, the building’s interior space was carefully adapted to create four distinct, luxury residences, each with its own unique features. The top two floors comprise the penthouse unit and offer grand views of the Bay Village as well as the Back Bay just beyond. The historic, brick façade was preserved, with newly-pointed stonework and Juliet balconies while the contemporary addition symbolizes the 21st-century revitalization of the building. In tandem with the architectural design, Hacin developed the Arlington House brand, including the overall visual narrative, logo design, print marketing materials, and a website. The identity design focuses on the aspirational luxury of the project’s intended market, consisting of an elegant type, a minimal palette, and the use of renderings and lifestyle photography to support the messaging.