Add To Collection

AK Plaza Museum C

AK Plaza Museum C

Bundang-gu, Seongnam-si, South Korea

Add To Collection

Other Projects by Indiesalon

Add To Collection

Hana bank (Golfzon Zoimaru Branch)

Add To Collection

IndiesalonㅣHana Bank, Seoul Forest

Add To Collection

IndiesalonㅣPiknic 2020 Cultural Centre

Add To Collection

IndiesalonㅣLADOR Seongsu Store

Add To Collection

AK Plaza Museum C

Bundang-gu, Seongnam-si, South Korea

Firm

Indiesalon

Type

Commercial › Exhibition Center Shopping Mall
Cultural › Cultural Center

STATUS

Built

YEAR

2025

SIZE

0 sqft - 1000 sqft

Photos

Kim Donggyu (23)

AK Plaza Bundang unveils MUSEUM.C, a reimagining of its long-standing cultural academy into a contemporary cultural platform positioned at the intersection of retail, media, and experiential design. Defined as *“a cultural hub that collects and connects meaningful content,”* the project introduces the first immersive, media-driven cultural space within a department store, challenging conventional expectations of retail architecture.

Rather than replicating typical classroom-based cultural centres, MUSEUM.C reinterprets the typology through experiential and adaptive architecture. The space supports a wide range of programmes—from wellness sessions and media-art experiences to film screenings, culinary workshops, and humanities lectures—reflecting AK Plaza’s ethos of *“bringing the extraordinary into the everyday.”*

Located along a major circulation spine, the entrance operates as an atmospheric threshold that disrupts the predictable rhythm of the retail environment. A long arched tunnel, compressing then expanding, guides visitors through a calibrated spatial sequence that heightens anticipation and resets the sensory pace within the windowless department store interior.

Inside, MUSEUM.C unfolds as a transformable interior landscape defined by movable walls that retract seamlessly into the arched ceiling. This system allows the venue to shift effortlessly between small-scale workshops, larger events, and open exhibition formats while maintaining visual continuity and spatial clarity.

At the centre, a 7-metre-high media arch anchors the project. Engineered for full projection mapping, the curved surfaces enable nearly 270 degrees of immersive visual content, enveloping audiences and blurring the line between architecture and media. The curved language continues into adjoining rooms, where softly arched ceilings create a cohesive sensorial environment.

By breaking from the habitual flow of the department store, MUSEUM.C creates moments of pause, discovery, and immersion within an otherwise commercial setting. The project positions itself as a new cultural anchor—one that redefines how retail spaces can host meaningful, transformative experiences.

Lead Architect: Seokjoon Jang
Construction: Hyunmyeong Lim
Photograph: Donggyu, Kim

Product Spec Sheet

Were your products used?

Join as a manufacturer to add your products.

Collaborating Firms

Was your firm involved? Add it now.

Team

Were you involved? Add yourself.

AK Plaza Museum C

Bundang-gu, Seongnam-si, South Korea

Other Projects by Indiesalon

Hana bank (Golfzon Zoimaru Branch)

Cheebuck

IndiesalonㅣHana Bank, Seoul Forest

IndiesalonㅣPiknic 2020 Cultural Centre

IndiesalonㅣLADOR Seongsu Store

IndiesalonㅣGlow Store

IndiesalonㅣGangnam q.d.c

AK Plaza Museum C

Bundang-gu, Seongnam-si, South Korea

Product Spec Sheet

Collaborating Firms

Team

Keep Exploring Architizer by Creating a Free Account or Logging in.

AK Plaza Museum C

Bundang-gu, Seongnam-si, South Korea

Other Projects by Indiesalon

Hana bank (Golfzon Zoimaru Branch)

Cheebuck

IndiesalonㅣHana Bank, Seoul Forest

IndiesalonㅣPiknic 2020 Cultural Centre

IndiesalonㅣLADOR Seongsu Store

IndiesalonㅣGlow Store

IndiesalonㅣGangnam q.d.c

AK Plaza Museum C

Bundang-gu, Seongnam-si, South Korea

Product Spec Sheet

Collaborating Firms

Team