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AETHER Apparel Flagship Store
AETHER Apparel Flagship Store
Los Angeles, CA, United States
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Other Projects by Assembledge+
AETHER Apparel Flagship Store
Los Angeles, CA, United States
Born out of the desire for a men’s collection that looked at home in the city but was built to withstand the outdoors, Aether worked with Assembledge+ to develop their new flagship store that would support the brand’s mission to create a complete lifestyle collection for urban-dwelling, design-focused, well-travelled men and women.
Located in the heart of Los Angeles’ La Brea design district, the retail space is set in a 4,000square-feet industrial space. Two full-sized glass garage doors open onto the sidewalk, facilitating interaction with the pedestrians, and allowing for natural light and air to fill the space.
Inside, the store features a walk-in freezer for prospective gear testing housed in a custom 13-by-13-foot wood cabana, along with 45 modular wood crates that can be moved and rearranged to give the space a different feel monthly, seasonally. A threshold of white and black gives the open space a sense of division while contemplating the brand’s dual character to be classic and modern in the city and highly practical and functional in the outdoors.
Located in the heart of Los Angeles’ La Brea design district, the retail space is set in a 4,000square-feet industrial space. Two full-sized glass garage doors open onto the sidewalk, facilitating interaction with the pedestrians, and allowing for natural light and air to fill the space.
Inside, the store features a walk-in freezer for prospective gear testing housed in a custom 13-by-13-foot wood cabana, along with 45 modular wood crates that can be moved and rearranged to give the space a different feel monthly, seasonally. A threshold of white and black gives the open space a sense of division while contemplating the brand’s dual character to be classic and modern in the city and highly practical and functional in the outdoors.
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