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ACCORAAC
ACCORAAC
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Other Projects by PRAGMATICA ARCHITECTURAL DESIGN STUDIO
ACCORAAC
STATUS
Concept
SIZE
100,000 sqft - 300,000 sqft
ACCORAAC: Small Home, Large Life
Design: Pragmatica Architectural Design Studio
Principal Architect: Mohammadreza Mohebali
Design Team: Mostafa Sadeghi - Siavash Dastgerdi
Motion Graphics: Kiana Kassaei
Exterior Visualization: Peyman Nozari – Ardalan Mashoof
Interior Visualization: Mohammad Hasan Mahdi
Client: Acco Construction Company
Strategy and Statement: Mohammad Aref Baranian
ACOORAAC Residential Complex
Reading the geographical/historical situation in Tehran in 2022 indicates unstable conditions in various political/economic/social/cultural layers.
On the one hand, due to the failure to meet the minimum quantitative and qualitative standards and the lack of balanced development of infrastructure levels, the situation is progressing in an unfavorable and inefficient way, and on the other hand, it has become an unpredictable and uncertain situation that is on the verge of transformation. Meanwhile, due to the rapid changes in global and local paradigms, development is inevitable. A development in unstable conditions, which itself can aggravate this situation.
The resulting interpretation from the formulation of these observations presents the problem in such a way that the solution is adopting a mediating attitude. A solution that criticizes any radical approach and presents itself as a contextual/critical and active position.
On the other hand, in the study of high-density housing, as a part of the subject of residence, “individuality” is proposed as an agency of the individual. In this definition, “individuality” is interpreted by examining the concept of the border as a subjective matter between the individual (private field) and social (public realm) layers.
Optimizing the private residential realm and maximum adaptability to multiple situations is the study of individual residential areas.
Also, paying attention to the social life in the public/semi-public areas of the concept of residence directs individuality to spatial actions in its social layer. Reclaiming everyday space and creative appropriation of space is the most important part of explaining this attitude.
From this point of view, Rey (as a chosen platform for planning the construction of a residential complex) is examined with regard to the concept of development.
Historically and geographically, Rey has always been associated with the concept of development. Rey, as the southern pole of Tehran’s development in contrast to Shemiran and Tajrish (the northern pole of Tehran’s development), is considered one of the key drivers of Tehran’s urban development. The development and expansion of the middle core of Tehran (even before the time of the Tahmasabi citadel) have reached the Naseri border and Pahlavi streets considering the borders of its expansion. Today, Tehran is seeking development (due to the existence of its longitudinal limit, i.e. Shemiran and Rey) in transverse expansion.
This indicates that the southern pole of Tehran’s development i.e. Rey, in contrast to its saturated northern limit i.e. Shemiran, faces a challenge to create a balance and reclaim its historical/spatial capacities, corresponding to macro-territorial and urban policies.
Rey is redefining the landscape of development and trying to construct a vision of regeneration that places it in the context of development.
According to this approach, defining the problem based on reading the situation and studying the subject requires providing a solution in the direction of development. A solution that in its essence is a facilitator and catalyst of development by providing an alternative. An alternative for social housing in Rey in 2022.
Design: Pragmatica Architectural Design Studio
Principal Architect: Mohammadreza Mohebali
Design Team: Mostafa Sadeghi - Siavash Dastgerdi
Motion Graphics: Kiana Kassaei
Exterior Visualization: Peyman Nozari – Ardalan Mashoof
Interior Visualization: Mohammad Hasan Mahdi
Client: Acco Construction Company
Strategy and Statement: Mohammad Aref Baranian
ACOORAAC Residential Complex
Reading the geographical/historical situation in Tehran in 2022 indicates unstable conditions in various political/economic/social/cultural layers.
On the one hand, due to the failure to meet the minimum quantitative and qualitative standards and the lack of balanced development of infrastructure levels, the situation is progressing in an unfavorable and inefficient way, and on the other hand, it has become an unpredictable and uncertain situation that is on the verge of transformation. Meanwhile, due to the rapid changes in global and local paradigms, development is inevitable. A development in unstable conditions, which itself can aggravate this situation.
The resulting interpretation from the formulation of these observations presents the problem in such a way that the solution is adopting a mediating attitude. A solution that criticizes any radical approach and presents itself as a contextual/critical and active position.
On the other hand, in the study of high-density housing, as a part of the subject of residence, “individuality” is proposed as an agency of the individual. In this definition, “individuality” is interpreted by examining the concept of the border as a subjective matter between the individual (private field) and social (public realm) layers.
Optimizing the private residential realm and maximum adaptability to multiple situations is the study of individual residential areas.
Also, paying attention to the social life in the public/semi-public areas of the concept of residence directs individuality to spatial actions in its social layer. Reclaiming everyday space and creative appropriation of space is the most important part of explaining this attitude.
From this point of view, Rey (as a chosen platform for planning the construction of a residential complex) is examined with regard to the concept of development.
Historically and geographically, Rey has always been associated with the concept of development. Rey, as the southern pole of Tehran’s development in contrast to Shemiran and Tajrish (the northern pole of Tehran’s development), is considered one of the key drivers of Tehran’s urban development. The development and expansion of the middle core of Tehran (even before the time of the Tahmasabi citadel) have reached the Naseri border and Pahlavi streets considering the borders of its expansion. Today, Tehran is seeking development (due to the existence of its longitudinal limit, i.e. Shemiran and Rey) in transverse expansion.
This indicates that the southern pole of Tehran’s development i.e. Rey, in contrast to its saturated northern limit i.e. Shemiran, faces a challenge to create a balance and reclaim its historical/spatial capacities, corresponding to macro-territorial and urban policies.
Rey is redefining the landscape of development and trying to construct a vision of regeneration that places it in the context of development.
According to this approach, defining the problem based on reading the situation and studying the subject requires providing a solution in the direction of development. A solution that in its essence is a facilitator and catalyst of development by providing an alternative. An alternative for social housing in Rey in 2022.
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