Project Name: 100 Hertzel St.
Architects: Odo Architects, Orna Shatil and Doron Minin
Office website: www.Odo.co.il
Completion Year: 2017
Built Area: 2100 m2
Location: Florentine, Tel Aviv
Photography: Eyal Tagar - https://www.facebook.com/eyaltagar/
Lead Architect: arch.Hadas Maman
Materials:
"Parklex" – Natural wood for exterior panels "Antra".
"Benafshi" – Dual lacquered laminated glass.
Carpentry – "noganagarut", Restored wood blinds.
Project Entrepreneur: Asayag-Hai inc.
The Sandler House was constructed in the early 1940s by an unknown architect. The building has a typical Florentine-style typology of four floors with mixed uses that combine living, commercial and office spaces. Additionally, it used to have a sausage factory in the back of the loot.
The building is part of the preservation fabric listed in the new Florentine preservation plan meaning that it is one of the buildings that creates the unique urban fabric of Florentine. Moreover, it is the first building being preserved under the new plan with the collaboration of the Tel Aviv municipality and the project entrepreneur.
As part of the preservation project of the building, two stories were added to the originally four stories building, as well as a setback story, which defines the street section in a softer way, and an entire back wing. The add stories were designed to enhance the presence of original stories, which was done by simpler lines, elements, materials and colors.