OUALALOU+CHOI challenges the limits of established norms and architectural and urbanistic assumptions by devising fresh design alternatives to combat an increasingly standardized world. OUALALOU+CHOI practices an architecture d’auteur, customized to address each client’s needs and each project’s unique opportunities. The trajectory of the office has been constructed through a series of projects spanning a great diversity of scales and programs which share a communal approach and philosophy. Questioning the limited scope of the traditional architectural project, OUALALOU+CHOI has developed its practice upon the theory that architectural strategies should be integrated into a project long ‘before’ and ‘after’ the conventional intervention of architects. Through such strategies as project development, site determination, and programming, OUALALOU+CHOI engages in the definition of the architectural project from the very inception of a project. OUALALOU+CHOI firmly believes that playing an integral role in the ‘non-architectural’ aspects of a project results in a stronger architectural solution. Committed to an international approach to design, OUALALOU+CHOI integrates technical expertise with sensitivity to cultural specificities. Our design philosophy encompasses an interdisciplinary approach that is founded upon an open and continuous dialogue with all the participants of a project.