Connect with huge architecture firms and gain new business through Architizer’s community marketplace for building-products. Click here for more information.
We’ve discussed just how lucrative the building-products industry can be, even if your company commands just a fraction of the market. The only trouble is, this fact also means that market is an incredibly crowded one, making it challenging for manufacturers to get their products seen and selected by architects — no matter how perfect their products may be for a project. The good news is, help is here in the form of Architizer’s growing community marketplace for building-products, which allows manufacturers to cut through the noise and deliver solutions to professionals at just the right moment.
Once you are a part of the marketplace, what can manufacturers do to ensure they get the most out of the platform? These five quick tips run through some of the most effective ways to connect with architects on Architizer and take you one step closer to closing your next deal on the platform:
1. Be there when they need you.
Keeping tabs on new opportunities is crucial, because architects searching on Architizer are typically at the specifying phase of their project — which means they will be making decisions imminently. Further to this, keeping a constant eye on your Architizer inbox is vital in ensuring you can respond in a timely manner to architects that are interested in your product. Be there when they need you, and you will become their go-to manufacturer now and in the future.
2. Speak the architect’s language.
Architects are inherently design-oriented, which usually means they value aesthetics and performance just as much as — if not more than — price and lead time. Speak to the advantages of your building-product in relation to each of these factors, and you will make your company increasingly compelling to those designers.
3. Don’t promote products — provide solutions.
Ask architects about the context in which they are searching for a particular building-product. What is the location and typology of their project? What challenges are they attempting to overcome? What are their priorities in terms of both form and function of this architectural element? If you can provide a real solution to an architect’s design problem, there is a high chance your product will get selected.
4. Provide strong technical specifications.
Architects often specify building-products based on performance above all else, so technical information is key to their decision-making process. That said, architects are also time-poor, so they do not want to spend hours sifting through huge documents to find the numbers they need. Keep your technical specifications at your fingertips, so that you can supply them with the information they need in no time via the Architizer message service.
5. Emphasize your product’s versatility for future projects.
Once you have connected with an architect and provided them with a solution to their design problem on a particular project, you can also highlight the ways in which your building-product can be used in a variety of contexts. Following a positive and productive conversation on their current project, architects are sure to keep you top of mind for their next job, too.
It’s that simple — so sign up today and close your next deal on the platform.
Top image via iStock; credit: StockRocket
Gain leads from major firms such as AECOM, HOK and OMA through Architizer’s community marketplace for building-products. Click here to sign up now.
