The Wythe Hotel opened under many watchful eyes in May 2012 as the new center of hip happenings in the skyrocketing neighborhood of Williamsburg. The 73-key hotel on the corner of Wythe Avenue and North 11th Street was developed by Two Trees Management, well known for the early pioneering in the transformation of DUMBO. Two Trees commissioned Morris Adjmi as design architect for conversion of this former industrial loft building a block from the East River waterfront in order to capture and retain the raw post-industrial and offbeat bohemian vibe that has come to define this corner of Brooklyn. While much of the brick, cast iron, and timber-frame building was stripped and restored, one bay was removed and replaced with a new all-glass façade affording west-facing guestrooms panoramic views of the Manhattan skyline. The square footage removed in demolition was reconstructed as a 4-story glass and steel penthouse structure that features a rooftop bar and marquee lighting, creating a nighttime beacon atop the building.The interior retains many of the original industrial elements, such as antique manufacturing equipment now repurposed as sculpture in situ and wood reclaimed from the demolition reused in creating guestroom furnishings. Finish materials, such as cork and polished concrete, were chosen for their durability and ease of maintenance. With additional guest amenities that include a lobby library, flexible event space, restaurant, and screening room, the hotel is at the same time both luxe and laid-back.