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Woori Bank
Woori Bank
Seoul, South Korea
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Other Projects by Listen Communication
Woori Bank
Seoul, South Korea
Firm
Type
STATUS
Built
YEAR
2023
SIZE
5000 sqft - 10,000 sqft
The Seoul Digital Premium Finance Center, located within the Seoul Digital Industrial Complex—the largest industrial complex in Korea—is a flagship store offering premium services tailored to the upper class. This space serves as an offline channel for Woori Bank’s top-tier services, providing comprehensive financial solutions with advanced corporate finance and asset management expertise, specifically designed to suit the region's characteristics. Upon entering, visitors are greeted by a long lounge that embraces the view of the blue sea. This area reflects the designer’s intention to restore the human mind and revive inherent energy through nature. The dark blue traces left by the waves and the small birds, which appear ready to fly away at any moment, welcome visitors sitting on the rocks. In this space, where the sounds of the waves and bird calls harmonize, visitors can experience a moment of connection with nature. A fan-shaped objet, resembling overlapping seashells on one wall, showcases the craftsman's dedication through the delicate trimming of bamboo. Customer consultations and meetings take place in private, specialized consultation spaces tailored to each individual. In contrast to the lounge, these spaces are finished with wood, offering the comfort of nature and a sense of tranquility.
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