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WIC+
WIC+
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Other Projects by Sidell Pakravan Architects
WIC+
Community Building Blocks is about facilitating food access and community engagement in West Oakland. It is a design strategy that uses a simple and versatile module and an multi-use program to turn a corner store into a center of neighborhood life.
In response to the limited access to healthy food in urban areas, WIC (a federal discretionary spending program) delivers supplemental nutritious foods, nutrition education and counseling to women, infants and children. Although the dedicated WIC stores provide access to nutrition in economically deprived and needy areas, the stores are often overly structured, inefficient, and demeaning for their customers. Along with harsh lighting and ineffective product displays, most items can only be accessed by the clerk behind a pharmacy-style counter.
Recognizing the shortcomings of the existing WIC stores, we proposed an augmented program, Wholesome WIC+, with an expanded inventory that inspires and supports WIC and non-WIC users alike. It has a welcoming, encouraging and educational shopping experience that not only sustains improved nutritional access but also generates grassroots economic and neighborhood development. The design strategy uses a simple, versatile module to create all market furniture from displays, to shelving, to seating, to tables. The modules are color coded according to USDA's MyPlate—a guide for making healthier food choices. In addition to fulfilling the programmatic needs of the WIC+ market, these modules also create opportunity for community interaction and spatial customization.
In response to the limited access to healthy food in urban areas, WIC (a federal discretionary spending program) delivers supplemental nutritious foods, nutrition education and counseling to women, infants and children. Although the dedicated WIC stores provide access to nutrition in economically deprived and needy areas, the stores are often overly structured, inefficient, and demeaning for their customers. Along with harsh lighting and ineffective product displays, most items can only be accessed by the clerk behind a pharmacy-style counter.
Recognizing the shortcomings of the existing WIC stores, we proposed an augmented program, Wholesome WIC+, with an expanded inventory that inspires and supports WIC and non-WIC users alike. It has a welcoming, encouraging and educational shopping experience that not only sustains improved nutritional access but also generates grassroots economic and neighborhood development. The design strategy uses a simple, versatile module to create all market furniture from displays, to shelving, to seating, to tables. The modules are color coded according to USDA's MyPlate—a guide for making healthier food choices. In addition to fulfilling the programmatic needs of the WIC+ market, these modules also create opportunity for community interaction and spatial customization.
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