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Whatever Eyewear
Whatever Eyewear
Shanghai, China
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Other Projects by RooMoo Design Studio
Whatever Eyewear
Shanghai, China
Firm
Type
STATUS
Built
YEAR
2020
SIZE
0 sqft - 1000 sqft
BUDGET
Undisclosed
Photos
Soundwave Installation - The first store of new fashion sunglasses brand - Whatever Eyewears in Kerry Center of Nanjing West Road, Shanghai.
Inspired by the specific details of WHATEVER Eyewears LOGO and product themselves, rotating installation in the center is designed to present the visual image formed by the sound vibration of vocalized words “Whatever” and “Attitude”, which is the main display area as well. Each sheet structure using punching aluminium plate meets the detailed pattern carving requirements while reducing the overall structural weight. The sheet structure of the hollowed-out arrow pattern and the central tube structure of the hollowed-out bullet pattern are assembled together to shape a semi-transparent and relatively lightweight Soundtrack Installation.
The lighting setting of the central tube structure and the three-layers transparent acrylic display boards can maximize the details of the product different angles. The overall installation shape is divided into upper and lower parts by a central handle, which echoes the WHATEVER brand’s logo pattern and provides a sense of vision at a distance that disturbs the spatial order. In the meanwhile, the rotating structure also can provide various needs of scene display by fixed rotating bearings in the ceiling.
Other areas highlight the product with clean and concise visual representation, using directional arrow patterns to continue the expression of central and structural direction. The stainless steel display area and the red-grey triangular punching plate constitute the main colour tone of the space, reinforcing the brand colour.
Inspired by the specific details of WHATEVER Eyewears LOGO and product themselves, rotating installation in the center is designed to present the visual image formed by the sound vibration of vocalized words “Whatever” and “Attitude”, which is the main display area as well. Each sheet structure using punching aluminium plate meets the detailed pattern carving requirements while reducing the overall structural weight. The sheet structure of the hollowed-out arrow pattern and the central tube structure of the hollowed-out bullet pattern are assembled together to shape a semi-transparent and relatively lightweight Soundtrack Installation.
The lighting setting of the central tube structure and the three-layers transparent acrylic display boards can maximize the details of the product different angles. The overall installation shape is divided into upper and lower parts by a central handle, which echoes the WHATEVER brand’s logo pattern and provides a sense of vision at a distance that disturbs the spatial order. In the meanwhile, the rotating structure also can provide various needs of scene display by fixed rotating bearings in the ceiling.
Other areas highlight the product with clean and concise visual representation, using directional arrow patterns to continue the expression of central and structural direction. The stainless steel display area and the red-grey triangular punching plate constitute the main colour tone of the space, reinforcing the brand colour.
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