The main design objective of the office building is to maximize its volume, floor space, gross/net ratio within the urban and zoning plan, and creating large floor plates for generous work places.
By wrapping the program in a supporting white concrete prefab façade, as opposed to the stated red brick, the building distinguishes itself between the nearby red housing and the black office building. The simple yet muscular building which came into existence seems to play a central role in a curious and interesting composition of old and new and, as such forms a keystone of the ambitious urban development plan of Laan op Zuid.