Untitled Toronto is the culmination of a multi-faceted design collaboration between Pharrell Williams, Reserve Properties, Westdale Properties, IBI Group and U31.
The building design pays homage to Pharrell's musicality: using parametric design, the balcony structure mimics the wave pattern of Pharrell's song "Gust of Wind".
"The opportunity to apply my ideas and viewpoint to the new medium of physical structures has been amazing," says Williams, detailing his involvement in the project. "Everyone at the table had a collective willingness to be open, to be pushed, to be prodded and poked, to get to that uncomfortable place of question mark, and to find out what was on the other side. The result is untitled and I'm very grateful and appreciative to have been a part of the process."