The client, Universal equipment is a leading regional agency and maintenance center for commercial vehicles and heavy machinery in Jordan. Located amidst an industrial urban context in Amman, Wadi al Seer, the project respects its industrial surrounding by carefully negotiating a design that adopts dimensions, scale and materials of an industrial and warehouse architectural aesthetic, without compromising the new building’s identity or functionality as a contemporary office.
The design scheme is based on approach to site and entry points, block/mass orientation, program ratios and relationships as well as function adjacencies. The design encompasses an extension to the existing warehouse to the north, a separate building for heavy machinery maintenance to the west and an office building to the east. Located close to each other, the buildings allow a visual and physical dialogue that promotes inter-departmental communication and maximum customer interaction with the brand, the product and the facilities.
On approach, the visitor experiences a large stone wall bordering the site. This stone façade projects the company’s signage, branding and latest promotion onto the street creating a bold, modern and effective communication tool. Architecturally the stone façade has two advantages; first to mask the maintenance warehouse in the back thereby concealing it from the street view and second to introduce the new office building by borrowing from its partial stone façade to create a welcoming statement at the gate. Two interlocking masses of different materials complement each other in achieving the office/showroom building design. One mass is dedicated to the offices that require privacy, silence and concentration while the other mass is dedicated to the customer’s interaction with the products and services.
A triple volume atrium penetrates the office/showroom building at its center, diffusing sunlight from the skylight. The showroom’s orientation is tilted towards the street for maximum visual impact that welcomes visitors and passersby. Its orientation also benefits the use of daylight while shades sunlight entering the building mostly at the office spaces and exhibition hall. The openness of the structure allows for great visual and physical links between the different departments. The customer and visitor are in constant visual contact with the adjacent maintenance center and with their vehicle. Overall, the building’s internal layout allows for maximum supervision and interaction between the customer and the service provider.
The building stands out for its efficient architecture, simple geometric forms and varied enveloping materials in response to the diverse program. Local stone is used for enclosure and refined spaces, steel and aluminum for heavy duty spaces and glass throughout the structures to allow for openness and visibility. The interior is finished with durable materials including epoxy flooring, rough concrete facades and exposed steel ceilings.