Union Square Cafe is beloved for its quirky, comfortable charm and dishes featuring ingredients sourced from the nearby Union Square Greenmarket in Manhattan. When Danny Meyer's 30-year-old institution needed to move a few blocks away, he called on Rockwell Group to preserve the familiarity of the original restaurant, but imagine something brand new. Rockwell Group took an almost analytical approach to deciding which “artifacts” it would carry over from the original restaurant, which aspects we would reinterpret, and what we would conceive from the ground up.