With a desire to create immersive environments, Rockwell Group takes a cross-disciplinary approach to its inventive array of projects. Based in downtown New York and with a satellite office in Madrid, our innovative, internationally acclaimed architecture and design firm specializes in hospitality, cultural, healthcare, educational, product, theater, and film design. Crafting a unique and individual narrative concept for each project is fundamental to Rockwell Group's successful design approach. From the big picture to the last detail, the story informs and drives the design. The seamless synergy of technology, craftsmanship, and design is reflected in environments that combine high-end video technology, handmade objects, special effects, and custom fixtures and furniture.