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Try-on Truck
Try-on Truck
San Francisco, CA, United States
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Other Projects by Mobile Office Architects
Try-on Truck
San Francisco, CA, United States
Type
STATUS
Built
YEAR
2016
SIZE
0 sqft - 1000 sqft
BUDGET
$100K - 500K
The ‘Try-on-Truck’ project builds on a growing trend in mobile retail and other more developed American nomadic culture movements, namely the rise of Food Trucks and Tiny Houses. For the design offices of MOA and SAW, the project is one of several collaborations centered around a fascination in mobile, deployable, and adaptable structures:
“Our offices align in the belief that the preoccupation we’ve seen in the past five-years with small and mobile spaces is more than a trend. Modern America is in the early stages of realizing we don’t have limitless resources, in our lifetimes the ownership of land will look very different -only realistic for those with substantial wealth. We see this condition already in the areas we work in, particularly in the West Coast cities. We believe efficient nomadic spaces will play an increasing role as these forces play out, by offering an opportunity for ownership and control of one’s space. We see these conditions being applicable to all types of small-scale privately-owned space.”
For San Francisco based True & Co., an online company known for its ‘big data’ approach to finding women the perfect fitting bra, the nomadic retail fitting room was its first move into physical retail space. The vehicle creates a highly transformable, flexible, and comfortable space on a mobile platform, providing the ability to deploy at a new site daily.
The demands and intentions of the project created a challenging design problem– the vehicle needed to attract crowds, but also create an intimate and private customer experience within. The variety of site conditions that could pose problems required a high degree of flexibility and adaptability. And, importantly, the retail space needed to be able to pack up, move, and redeploy quickly.
The True & Co. Try-on-Truck toured the US West Coast throughout 2016.
“Our offices align in the belief that the preoccupation we’ve seen in the past five-years with small and mobile spaces is more than a trend. Modern America is in the early stages of realizing we don’t have limitless resources, in our lifetimes the ownership of land will look very different -only realistic for those with substantial wealth. We see this condition already in the areas we work in, particularly in the West Coast cities. We believe efficient nomadic spaces will play an increasing role as these forces play out, by offering an opportunity for ownership and control of one’s space. We see these conditions being applicable to all types of small-scale privately-owned space.”
For San Francisco based True & Co., an online company known for its ‘big data’ approach to finding women the perfect fitting bra, the nomadic retail fitting room was its first move into physical retail space. The vehicle creates a highly transformable, flexible, and comfortable space on a mobile platform, providing the ability to deploy at a new site daily.
The demands and intentions of the project created a challenging design problem– the vehicle needed to attract crowds, but also create an intimate and private customer experience within. The variety of site conditions that could pose problems required a high degree of flexibility and adaptability. And, importantly, the retail space needed to be able to pack up, move, and redeploy quickly.
The True & Co. Try-on-Truck toured the US West Coast throughout 2016.
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