Pfohe Mall is the first contemporary trade centre in
the city of Varna. It combines various public facilities and shops together
with restaurants and places of entertainment. The building lies between the
town centre and three residential districts. There is a deep-water catchment in
the centre of the building plot. For that reason, the trade centre is divided
into two blocks united by a gallery. There are two basement levels designed as
parking lots, three above ground storeys for commercial purposes. The fourth
storey includes fast food restaurants and places of entertainment. The wood
panelling, which harmonises with the green areas of the property, enhances the
welcoming ambience of the building.
The principal concept underlying the design of the
interior is the use of austere materials in good taste without ostentation in
order to create an atmosphere in which the attention of the visitors is drawn
to the shop windows. All the elements in
the communal spaces create an impression of comfort without the use of
excessive decoration.
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